Award winning Advertising Creative & Art Director - fun guy.
11
Followers
Award winning Advertising Creative & Art Director - fun guy.
An idea for an awareness campaign I had for Virgin Media Playhouse Activation that did not run.
1
4
216
This campaign positions PhoneWatch as the ultimate solution for home safety by leveraging a strategy of contrast and irrational relief. Instead of using generic fear-based messaging, we demonstrate the system’s comprehensive protection by humorously acknowledging the only threats it can’t stop: absurd, cinematic disasters like alien invasions and giant asteroids.
By adopting the aesthetic of 1950s B-movie posters—a genre built on paranoia—we create visually distinctive and memorable ads that reframe home security. The witty tagline, “Don’t be alarmed. Be Phonewatched,” perfectly encapsulates this shift from fear to assuredness. 😊 https://contra.com/community/topic/shareyourwork?referralExperimentNid=COMMUNITY_TOPIC_SHARE&referrerUsername=john_martin_azco63fp
9
254
Here's an press advert for the Irish Examiner (https://www.irishexaminer.com) newspaper I ddi last week, highlighting their coverage of the Irish Governments Budget for 2026. A striking idea and visual (done in Midjourney) that had a I high resonance with our target audience. 😊