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Cover image for Google Analytics 4 (GA4) Setup,
Google Analytics 4 (GA4) Setup, Traffic Architecture & Audience Optimization End-to-end Google Analytics 4 (GA4) implementation and event tracking architecture configured to measure multi-channel user acquisition, user retention cohorts, and landing page performance. Key Architecture & Highlights: Scale Monitored: Tracked over 66K+ Active Users and 76.7K+ Sessions with 161K+ page views within a 28-day window. Channel Attribution: Segmented multi-channel acquisition funnels across Organic Search, Paid Social, Paid Search, and Direct traffic. Audience Segmentation & Behavioral Retention: Configured custom high-intent user cohorts and custom audiences (e.g., active searchers exhibiting 13+ minute average session duration). Landing Page & Real-Time Tracking: Established real-time monitoring and landing page path analytics to evaluate visitor distribution and engagement drop-offs.
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