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Philip Wallage
PRO
Deventer, Netherlands
I find and fix what's confusing your customers.
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The UX behind the 100K Subscribers at the Financieele Dagblad
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Most e-commerce stores leave money in the cart. Not because their products are wrong. Because their cart experience is lazy. New research from Baymard Institute: 52% of shoppers will actively hunt for more items if they see they're close to free shipping. Half your customers want to spend more. They just need to see how close they are. That's what a cart drawer with a dynamic progress bar does. Takes about 2 hours to implement. Results show within days. Here's what it looks like. The bar moves as they add items. Shows exactly how much more to hit the threshold. No guessing. No math. Just visual motivation. 23% will checkout anyway. Fine. But 52% will add more to their order. If your average order is €80... Can push 52% of customers to add one more item at €20?
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I guess you know all about the terrors of working on your own website right? Well, last week I locked myself up. Outside the office. Away from home. To do what needed to be done. And man, am I happy how it turned out!
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Leifheit Product Page Redesign
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