Search Engine Optimization Projects in Des MoinesSearch Engine Optimization Projects in Des MoinesI engineered a bespoke consulting platform designed to automate deep-site auditing and deliver a premium, high-touch client experience. Moving away from manual reporting workflows, I built a custom technical engine that scales my audit capabilities and organizes every client deliverable within a single, secure interface.
Key Features & Engineering Highlights:
Automated Deep-Scan Auditor: I built an automated scanning engine that crawls client sites to audit and score performance across four main pillars: Technical SEO, AEO (Answer Engine Optimization for AI search engines), Content Quality, and Accessibility.
Interactive Client Portal: I designed and developed a secure dashboard where clients can view live reporting metrics, track their site's audit scores over time, and manage their optimization pipeline.
Developer-Ready Ticket Markdowns: To bridge the gap between audit findings and execution, the portal automatically formats audit issues into clean Markdown tickets, ready to copy directly into Jira, Linear, or GitHub.
Training Playbooks & Deliverables: Built-in repository hosting customized training modules and playbooks alongside a secure file-download center for audits and strategy briefs. I conducted a deep technical architecture and search discovery audit for an enterprise web platform to identify critical performance bottlenecks, search engine visibility blockers, and accessibility issues.
Rather than delivering a generic, static PDF report that gets shelved, I provided a high-impact, dual-delivery solution: an executive strategy brief paired with a production-ready development backlog. I translated complex technical SEO, accessibility (WCAG AA), and performance findings directly into structured tickets (with exact code-level fixes, severity levels, and clear acceptance criteria) ready to be imported straight into Jira, Linear, or GitHub issues.
My role and key deliverables included:
Technical SEO Audit: Pinpointed search discovery and crawling bottlenecks, including missing schema markup and structural indexation issues.
Core Web Vitals & Performance Optimization: Identified critical render-blocking JavaScript and unoptimized assets impacting page load speeds and organic search ranking signals.
Accessibility & Contrast Compliance: Conducted a comprehensive sweep for keyboard navigation focus trap failures, missing ARIA/input labels, and color contrast violations.
Developer-Ready Backlog: Translated all audit findings into action-oriented development tasks with explicit code recommendations to ensure seamless execution. 
