Projects using Pinterest in DelhiProjects using Pinterest in DelhiRELEVANCE — Brand Identity & Packaging Design
Case Study | AI-Assisted Design Process
👋 About Me & My Approach
I am a brand identity designer who uses AI as a core creative tool — not to replace design thinking, but to accelerate it. My process combines strategic human direction with the speed and breadth of AI-generated exploration, resulting in distinctive brand systems delivered faster and at higher quality than traditional methods alone.
What this means for you as a client:
Faster turnaround — full brand systems in 1–2 weeks instead of 4–6
More creative directions to choose from — AI lets us explore 10x more concepts
Lower cost without sacrificing quality
Full transparency — you always know exactly how the work was made
📋 Project Overview
Brand Name: RELEVANCE
Product: Natural Milk / Dairy
Target Audience: Everyone — families, young adults, health-conscious consumers
Brand Mood: Natural, clean, wholesome, modern, trustworthy
Deliverables: Logo, Icon, Packaging, Colour Strategy, Typography, Guidelines
Timeline: 7–10 working days
⚙️ My Design Process (AI-Assisted)
Here is exactly how I would approach the RELEVANCE brand identity — with full transparency on where AI is used and where human judgment takes over.
PHASE 1 — Discovery & Strategy
Brief analysis using Claude AI to define brand personality, tone, and positioning
Competitor research (Innocent, Oatly, Arla, local premium dairy brands)
Creative brief writing — target audience, brand values, visual direction
Mood board creation using Midjourney + Pinterest
PHASE 2 — Visual Exploration
20–30 logo concept variations generated via Midjourney with custom prompts
3 distinct creative directions shortlisted and presented to client
Symbol / icon mark exploration — abstract forms combining milk + nature
Colour palette strategy built using Adobe Color + Coolors AI
PHASE 3 — Refinement (Human Design Work)
Winning concepts redrawn as clean vectors in Adobe Illustrator
Typography system selected and paired (Playfair Display + DM Sans)
Packaging design built in Figma with realistic product mockups
All assets exported in correct professional formats (SVG, PNG, PDF, AI)
PHASE 4 — Brand Guidelines
Full brand guidelines document — logo usage, colours, typography, do's & don'ts
Packaging system rules — label hierarchy, size variations, material guidance
Final delivery in both editable source files and print-ready formats
🤖 AI Tools Used — Full Transparency
I believe in being completely open about AI usage. Here is every tool used and exactly what role it played:
Midjourney
Used for: Logo concepts, icon exploration, packaging visuals, lifestyle imagery
My contribution: Selecting, directing, refining, and vectorising all outputs
Claude AI
Used for: Creative brief, brand strategy, colour psychology, guidelines writing
My contribution: All strategic decisions, client communication, final judgment
Adobe Color
Used for: Colour palette generation and harmony analysis
My contribution: Final palette selection based on brand strategy
Fontjoy
Used for: Typography pairing suggestions
My contribution: Final font selection and spacing decisions
Smartmockups
Used for: Realistic packaging and product mockup photography
My contribution: Composition, selection, and presentation design
Figma
Used for: Final layout, packaging design, brand guidelines document
My contribution: All layout, spacing, and design execution work
🎨 RELEVANCE — Brand Identity System
Colour Strategy
The RELEVANCE colour palette is built around nature, trust, and freshness — communicating purity without being clinical.
Forest Green #2D5016 — Primary, trust
Cream White #F5F0E8 — Background, pure
Warm Beige #C8A96E — Accent, warmth
Charcoal #1A1A1A — Text, strong
Typography System
Heading: Playfair Display — Elegant serif, premium feel
Subheading: DM Sans Bold — Clean geometric, modern
Body: DM Sans Regular — Humanist, highly readable
📦 What You Will Receive
Design Files
Primary logo (SVG, PNG, PDF, AI)
Logo variations (dark, light, icon only)
Symbol / icon mark
Packaging design files (Figma)
Colour palette swatches
Brand Documents
Brand guidelines PDF (20–30 pages)
Typography guide
Colour usage rules
Packaging system guide
2 rounds of revisions included
💡 Why AI-Assisted Design Is an Advantage
Traditional Design Only vs AI-Assisted Design:
3–5 logo concepts explored → 20–30 concepts explored
4–6 week timeline → 7–10 day timeline
Higher cost for same output → Better value, same quality
Limited visual exploration speed → Rapid iteration and refinement
🤝 Let's Work Together
I am excited about the opportunity to build the RELEVANCE brand identity. This is exactly the kind of project where AI-assisted design delivers outstanding results — a consumer product brand that needs to be both commercially strong and visually distinctive.
I bring to this project:
Full transparency — you will always know every tool used and every decision made
Strategic thinking — AI generates, but I direct, curate, and refine everything
Professional delivery — all files in industry-standard formats, ready to use
Open communication — regular updates, fast responses, and revision rounds included
