Freelancers using Pinterest in Delhi

Freelancers using Pinterest in DelhiFreelancers using Pinterest in Delhi

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Every shot counts - Every second matters.

Every shot counts - Every second matters.

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My Sketching Ability

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Character Illustrations

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"AI Brand Commercial Creator"

"AI Brand Commercial Creator"

RELEVANCE — Brand Identity & Packaging Design Case Study | AI-Assisted Design Process 👋 About Me & My Approach I am a brand identity designer who uses AI as a core creative tool — not to replace design thinking, but to accelerate it. My process combines strategic human direction with the speed and breadth of AI-generated exploration, resulting in distinctive brand systems delivered faster and at higher quality than traditional methods alone. What this means for you as a client: Faster turnaround — full brand systems in 1–2 weeks instead of 4–6 More creative directions to choose from — AI lets us explore 10x more concepts Lower cost without sacrificing quality Full transparency — you always know exactly how the work was made 📋 Project Overview Brand Name: RELEVANCE Product: Natural Milk / Dairy Target Audience: Everyone — families, young adults, health-conscious consumers Brand Mood: Natural, clean, wholesome, modern, trustworthy Deliverables: Logo, Icon, Packaging, Colour Strategy, Typography, Guidelines Timeline: 7–10 working days ⚙️ My Design Process (AI-Assisted) Here is exactly how I would approach the RELEVANCE brand identity — with full transparency on where AI is used and where human judgment takes over. PHASE 1 — Discovery & Strategy Brief analysis using Claude AI to define brand personality, tone, and positioning Competitor research (Innocent, Oatly, Arla, local premium dairy brands) Creative brief writing — target audience, brand values, visual direction Mood board creation using Midjourney + Pinterest PHASE 2 — Visual Exploration 20–30 logo concept variations generated via Midjourney with custom prompts 3 distinct creative directions shortlisted and presented to client Symbol / icon mark exploration — abstract forms combining milk + nature Colour palette strategy built using Adobe Color + Coolors AI PHASE 3 — Refinement (Human Design Work) Winning concepts redrawn as clean vectors in Adobe Illustrator Typography system selected and paired (Playfair Display + DM Sans) Packaging design built in Figma with realistic product mockups All assets exported in correct professional formats (SVG, PNG, PDF, AI) PHASE 4 — Brand Guidelines Full brand guidelines document — logo usage, colours, typography, do's & don'ts Packaging system rules — label hierarchy, size variations, material guidance Final delivery in both editable source files and print-ready formats 🤖 AI Tools Used — Full Transparency I believe in being completely open about AI usage. Here is every tool used and exactly what role it played: Midjourney Used for: Logo concepts, icon exploration, packaging visuals, lifestyle imagery My contribution: Selecting, directing, refining, and vectorising all outputs Claude AI Used for: Creative brief, brand strategy, colour psychology, guidelines writing My contribution: All strategic decisions, client communication, final judgment Adobe Color Used for: Colour palette generation and harmony analysis My contribution: Final palette selection based on brand strategy Fontjoy Used for: Typography pairing suggestions My contribution: Final font selection and spacing decisions Smartmockups Used for: Realistic packaging and product mockup photography My contribution: Composition, selection, and presentation design Figma Used for: Final layout, packaging design, brand guidelines document My contribution: All layout, spacing, and design execution work 🎨 RELEVANCE — Brand Identity System Colour Strategy The RELEVANCE colour palette is built around nature, trust, and freshness — communicating purity without being clinical. Forest Green #2D5016 — Primary, trust Cream White #F5F0E8 — Background, pure Warm Beige #C8A96E — Accent, warmth Charcoal #1A1A1A — Text, strong Typography System Heading: Playfair Display — Elegant serif, premium feel Subheading: DM Sans Bold — Clean geometric, modern Body: DM Sans Regular — Humanist, highly readable 📦 What You Will Receive Design Files Primary logo (SVG, PNG, PDF, AI) Logo variations (dark, light, icon only) Symbol / icon mark Packaging design files (Figma) Colour palette swatches Brand Documents Brand guidelines PDF (20–30 pages) Typography guide Colour usage rules Packaging system guide 2 rounds of revisions included 💡 Why AI-Assisted Design Is an Advantage Traditional Design Only vs AI-Assisted Design: 3–5 logo concepts explored → 20–30 concepts explored 4–6 week timeline → 7–10 day timeline Higher cost for same output → Better value, same quality Limited visual exploration speed → Rapid iteration and refinement 🤝 Let's Work Together I am excited about the opportunity to build the RELEVANCE brand identity. This is exactly the kind of project where AI-assisted design delivers outstanding results — a consumer product brand that needs to be both commercially strong and visually distinctive. I bring to this project: Full transparency — you will always know every tool used and every decision made Strategic thinking — AI generates, but I direct, curate, and refine everything Professional delivery — all files in industry-standard formats, ready to use Open communication — regular updates, fast responses, and revision rounds included

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Every great day starts with something pure. That's why we created Neutromo — a milk brand built on freshness, quality, and goodness in every sip. Check out our first ever animated commercial and let us know what you think! What if your brand could have a professional animated commercial without a big production cost? I used AI tools to bring Neutromo Milk to life with a full cartoon commercial — and I'm now open to helping other brands do the same. Here's why animated AI commercials work for brands: They grab attention instantly They perform great on social media They cost a fraction of traditional video production They can be made fast

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This smartwatch

Every moment, quietly connected. This smartwatch ad tells the story of one complete day — from the first quiet moment in the morning to the final peaceful moment at night. The film focuses on simplicity, wellness, and everyday connection without using loud messaging or forced product selling. The watch becomes a silent companion throughout the day: helping her wake up, track her health, stay focused, manage stress, receive important updates, and end the day with a sense of completion. Each scene is soft, cinematic, and natural, showing how the smartwatch fits into real life without interrupting it. The visual style is premium and minimal, using warm morning light, calm bedroom moments, outdoor movement, and a peaceful night ending. The final scene, where she removes the watch, places it on charge, and goes to sleep, gives the ad a complete emotional circle: the day is finished, the user rests, and the watch prepares for tomorrow. The overall feeling of the ad is calm, modern, personal, and human — showing that technology can support life quietly, beautifully, and effortlessly.

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Link between the nature and the maths quite interesting Made this shot using veo 3

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Gurugram, India

Pinterest Expert & Social Media Strategist

Pinterest Expert & Social Media Strategist

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Pinterest Marketing Management Service

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Viral Short-Form Video Campaigns for Social Media

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Efficient Social Media Management

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Ghaziabad, India

Social Media & Brand Designer

Social Media & Brand Designer

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SOCIAL MEDIA DESIGNS

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SOCIAL MEDIA CREATIVE AD

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Web Designer and Framer Developer

7: Followers

expert

Web Designer and Framer Developer

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Current Project Directions

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Motion in @Rive

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Faridabad, India

Graphic designer and video editor

New to Contra

Graphic designer and video editor

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Heart to Heart Book Cover

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Typography Poster 4

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Typography poster 3

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Typography poster 9

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