Content Strategy Projects in CuritibaContent Strategy Projects in CuritibaLeadership Landing Page
My Role: Brand Strategy, UX Copywriting, Information Architecture, Messaging, and Content Design.
This landing page was created to position an experiential leadership program that combines equine-assisted learning with neuroscience and emotional regulation. My role was to transform a complex, abstract methodology into a message that business leaders could immediately understand and connect with.
I developed the messaging strategy, defining how each section should guide visitors through the experience, from curiosity to credibility, and ultimately to action. Instead of describing the methodology, I focused on communicating its transformation and emotional impact.
Every headline, supporting paragraph, and call-to-action was written using UX writing principles and Neurolinguistics to reduce cognitive load, increase clarity, and create an intuitive reading flow. The copy balances sophistication with accessibility, making a highly specialized service feel tangible and relevant for executive audiences.
Beyond the copywriting, I structured the information architecture, prioritizing the user's decision-making journey. Each section was designed to answer the next natural question a potential client would have, creating a seamless progression through the page.
The visual direction was intentionally minimalist, allowing typography, whitespace, and carefully selected imagery to reinforce trust, calm, and authority. Together, the content and design create a premium digital experience that reflects the depth of the leadership program while encouraging meaningful engagement. 
