Brand Audit (Writing) Projects in Croydon

Brand Audit (Writing) Projects in CroydonBrand Audit (Writing) Projects in Croydon

Cover image for Inclusive Comms Audit & Rewrite for a UK Legal Tech Firm

Inclusive Comms Audit & Rewrite for a UK Legal Tech Firm

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Cover image for Just a few of testimonials

Just a few of testimonials from some of my favourite clients.

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Cover image for Testimonals from Liam and Bassanti

Video

Testimonals from Liam and Bassanti Video and written testimonials from wellness founders after working with me on website rewrites, messaging strategy and welcome sequences. Both clients came to me because their messaging no longer reflected the depth of their or connected clearly with the right audience. Instead of using generic templates, I studied their tone, audience, offers and brand personality to create copy that sounded natural, emotionally clear and conversion-focused. The result was messaging felt more aligned, more trustworthy and more representative of who they actually are as founders and businesses.

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Cover image for Bassanti Pathak Homepage Copy Rewrite
Complete

Bassanti Pathak Homepage Copy Rewrite Complete homepage rewrite and conversion strategy redesign for NeuriVeda by Pathak Yoga - a neuroscience-led corporate wellbeing and performance company. The original website contained strong expertise, but the messaging lacked positioning clarity, audience specificity and strategic conversion flow for HR leaders and corporate decision-makers. This project focused on transforming on the homepage into a high-trust, mechanism-led performance brand by: * Repositioning the offer around nervous system performance and workplace outcomes. * Creating stronger audience identification and emotional relevance * Building a clearer "why it works" mechanism * Improving trust architecture using testimonials, proof and founder authority * Restructuring the persuasion flow to reduce buying resistance * Strengthening CTA strategy and consultation positioning The slides shown demonstrate the strategic before and after transformation process used to improve clarity, differentiation, trust and conversion potential.

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Cover image for Liam Dragwidge Homepage Copy Rewrite
This

Liam Dragwidge Homepage Copy Rewrite This homepage was part of a larger mutli-page website rewrite project for Breathe Free Movement. The full projects included core website pages and a new charity-focused page, but this portfolio sample focuses on the homepage transformation.

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