Freelance Brand Audit (Writing)s in Croydon
Freelance Brand Audit (Writing)s in Croydon
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Sean Farrelly
London, UK
Helping Wellness Brands Turn Visitors Into Clients
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Helping Wellness Brands Turn Visitors Into Clients
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Just a few of testimonials from some of my favourite clients.
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Testimonals from Liam and Bassanti Video and written testimonials from wellness founders after working with me on website rewrites, messaging strategy and welcome sequences. Both clients came to me because their messaging no longer reflected the depth of their or connected clearly with the right audience. Instead of using generic templates, I studied their tone, audience, offers and brand personality to create copy that sounded natural, emotionally clear and conversion-focused. The result was messaging felt more aligned, more trustworthy and more representative of who they actually are as founders and businesses.
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Bassanti Pathak Homepage Copy Rewrite Complete homepage rewrite and conversion strategy redesign for NeuriVeda by Pathak Yoga - a neuroscience-led corporate wellbeing and performance company. The original website contained strong expertise, but the messaging lacked positioning clarity, audience specificity and strategic conversion flow for HR leaders and corporate decision-makers. This project focused on transforming on the homepage into a high-trust, mechanism-led performance brand by: * Repositioning the offer around nervous system performance and workplace outcomes. * Creating stronger audience identification and emotional relevance * Building a clearer "why it works" mechanism * Improving trust architecture using testimonials, proof and founder authority * Restructuring the persuasion flow to reduce buying resistance * Strengthening CTA strategy and consultation positioning The slides shown demonstrate the strategic before and after transformation process used to improve clarity, differentiation, trust and conversion potential.
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Liam Dragwidge Homepage Copy Rewrite This homepage was part of a larger mutli-page website rewrite project for Breathe Free Movement. The full projects included core website pages and a new charity-focused page, but this portfolio sample focuses on the homepage transformation.
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Nova Hart
Croydon, UK
Executive ghostwriting for sharp, modern leaders
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Executive ghostwriting for sharp, modern leaders
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Inclusive Comms Audit & Rewrite for a UK Legal Tech Firm
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Internal Messaging Pack for Org Restructure
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4
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Ghostwritten LinkedIn Series for a VC-Backed Fintech CEO
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5
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