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Cover image for Bettermile started as a corporate
Bettermile started as a corporate innovation lab and has since evolved into an internationally operating SaaS provider for last mile solutions, they wanted their website and identity to reflect that. The passion Bettermile's team has for last-mile logistics is contagious. My job wasn't to reinvent who they are, it was to give their website and brand the structure to finally present them as the industry leaders they are. Modularity is a big part of who Bettermile is, so my goal was to give them a website they can easily update themselves through defined page types and flexible page sections. Together with the refresh of the website, we redefined the branding representing who Bettermile is today, making it more modern and tighter. New vibrant colors, new fonts, improved brand.
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