Marketing Strategy Projects in CornwallMarketing Strategy Projects in Cornwall
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Cover image for Stripe has become the Excel
Stripe has become the Excel of payment processing platforms: used by everybody, but only to about 20% of its capabilities. I'm pleased to announce our AI/automation arm, Smarter Automation, is now a Stripe Verified Partner, meaning we not only know the intricacies of Stripe but have demonstrated to them our understanding and development capabilities. If you're helping clients design or implement AI SaaS / tools / other interesting projects and want to take advantage of some of Stripe's newer offerings like Metered Billing, LLM Token Billing and so on, we can partner with you to help them make their shiny new offering fully optimized on the billing front and leave no money on the table. Feel free to message me if you have any such projects in the works (we can help build them out as well, no matter how complex).
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Cover image for Kajabi: Did you know you
Kajabi: Did you know you can use spare products for more customization with partners? We've set up client Dr. Vendulka Kubálková's robust video series, International Relations Plus, which we'll sell to individuals, but the majority of end users will be university students, with universities and professors licensing in bulk. The series is huge and professors would prefer to use just part of it for curriculum. Obviously it doesn't make sense to use up an extra product in all such cases, but we already have feedback from some professors on sets of videos to use for their course curriculum, and with the entire series being in one product, we can simply make additional products for different curriculums that could be used by multiple professors/universities. It allows the series to be nicely malleable.
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Cover image for Everyone's worst nightmare: your screen going black for your...
Everyone's worst nightmare: your screen going black for your webinar attendees while you have NO IDEA it's happening. True story: this happened to a client of ours. We built her webinar funnel, ran $10,000 of ads driving 14,000 leads, nearly 6,000 showed up live, and 15 mins in, THIS. I was on the webinar to see how it was going, and I messaged/texted her profusely as soon as I saw it happen. The chat was going insane, everyone saying SCREEN IS BLACK. She was oblivious for a solid HALF HOUR. She finally figured it out, fixed the screen feed, and kept on going like a true winner rather than getting flustered. The result? - Over 1,500 people bought her course...before the webinar finished. - Obliterated her sales target by 10x. - She did well over $1 mil that year after doing under $100k the year before. Not bad.
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Cover image for Before using us: Getting 8-12 people on average to show up t...
Before using us: Getting 8-12 people on average to show up to live in-person half day events in a specific real estate niche. Since using us: Increased room to 50% higher capacity to meet the now 5x+ demand AND holding additional events. P.S. These event attendees historically spend about $300 on average with this client. What we did: - Improved his funnel pages - Improved post-registration process to help ensure the event ends up in the registrant's calendar - Implemented a 7-day sequence leading up to the event building buzz and ensuring higher show-up rate - Transitioned away from EventBrite ads to Meta ads driving new leads at 1/4 of the cost. - Implemented more enticing emails to old leads about the new events, leading to better lead reactivation. The sky's the limit! #marketing #strategy #automation #shareyourwork
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