Product Motion Videos for Goodiset
We produced a series of short product motion videos: candy buckets opening, pouring, and stacking, shot and animated to feel snackable and native to social feeds (Meta, TikTok, YouTube). Each video was built to double as both paid ad creative and organic content, cut to different aspect ratios and lengths depending on placement.
The videos became a core part of Goodiset's content system, feeding directly into their paid media across six channels and giving their product pages and social presence a much stronger sense of texture and appetite appeal than photography alone could deliver.
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Goodiset needed a steady stream of authentic-feeling, creator-style content to fuel paid and organic social across six channels, without the cost and turnaround time of coordinating real creators at scale.
We built an AI video generation workflow to produce UGC-style content: unboxing-style clips, "taste test" reactions, and casual product showcases, generated to feel native to TikTok and Instagram rather than polished ad creative. Scripts, pacing, and visual style were tuned to match real creator content patterns, then fed directly into the paid media and content scheduling system already running for the brand.
This let Goodiset test far more creative variations per week than a traditional creator pipeline would allow, feeding fresh UGC-style assets into their funnel continuously and giving the paid media team constant new angles to optimize against.
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