Projects using Blender in Community of MadridProjects using Blender in Community of MadridEl Loco Amor — Building a Visual Universe for Gen Z Dating TV
Expanding the Format
The creative work grew from within the format itself.
I developed new games, situations and content opportunities, thinking about what could happen inside each space and how the environment itself could generate storytelling rather than simply decorate it.
The different areas became more than functional corners. Each one was designed with its own purpose, energy and potential role in the narrative: spaces to meet, flirt, talk, play, reveal information, create tension, capture memories or generate short-form social content.
Building the Visual World
From that strategic foundation, I developed the visual direction.
The universe combined Neo-Memphis, Retro Pop, Boho-Urban and Art Pop, transforming the set into an emotional gallery-meets-pop home: colourful, excessive, playful and designed to be instantly recognisable and shareable.
Neon, tactile textures, handwritten messages, hearts, photography, vegetation, saturated colour and expressive objects became part of the format's language—not simply decoration.
One Idea Across Every Touchpoint
The graphic identity followed the same principle. It needed to be modular and expressive, capable of moving naturally between television screens, vertical video, social media and physical applications.
The creative rule was controlled chaos: layering, movement, romantic-pop symbols and visual elements entering the frame almost as if they belonged to an app interface.
The Result
The result was a proposal in which format development, games, set design, visual identity and social content all came from one creative idea.
The goal was never simply to build a set around a television programme. It was to explore what creative direction could add to the format itself: more world, more situations, more storytelling and more possibilities for content.
I received an idea. I stepped inside it, challenged it and expanded it into a complete creative universe. Objects & Editions — From Story to Object
Concept Development, Product Design & Material Exploration
What if an everyday object could carry a complete story?
Objects & Editions began as an exploration of how emotion, memory and human experience could be translated into sculptural, functional objects.
Rather than designing isolated pieces, I developed each collection as a complete visual and sensory world—defined by its narrative, forms, colours, textures, materials and central symbolic object.
The challenge was to move from an abstract emotional concept to a coherent family of physical objects.
Every vase, tray, bowl, candle holder or table piece needed to feel connected to the same origin while remaining functional, reproducible and visually distinctive.
I created a story-led product design system in which the narrative came first.
Each collection was developed through:
— concept and emotional territory;
— shape and functional exploration;
— colour, texture and material language;
— hero-object development;
— cold porcelain master prototypes;
— mould-making studies;
— casting and finishing tests.
The objective was not to decorate an object, but to give form to an idea. 
