Freelancers using Adobe Photoshop in Cleveland

Freelancers using Adobe Photoshop in ClevelandFreelancers using Adobe Photoshop in Cleveland

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Logos, brand systems, and shelf-worthy book covers

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Logos, brand systems, and shelf-worthy book covers

Cover image for A small behind-the-scenes look at

A small behind-the-scenes look at the Juthour Olive Oil identity. This video shows part of the logo illustration process, from the initial drawing to seeing the mark applied on one of the packaging mockups. Since the full brand identity has already been shared, I wanted this post to focus more on the craft behind the mark and how it begins to live on the product. Sometimes the smallest details in a logo are what help the whole brand feel more grounded, intentional, and connected to its story.

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Recently, I expanded one of my brand identity projects into a new product line, and it reminded me how much branding goes beyond just a logo. For Juthoor, I expanded the existing visual identity into a spice product line by carrying the brand system across labels, lids, product photography, and a cohesive family of blends. The original identity already had its own personality, color story, typography, and visual direction. For this expansion, I focused on translating that foundation into a product line that felt cohesive, elevated, and true to the brand’s story. I wanted each product to feel distinct while still belonging to the same brand world. Traditional, warm, elegant, and rooted in cultural storytelling. The goal was for the new line to feel like a natural next chapter. Fresh, but still familiar. This is my favorite part of brand design. Creating a system that has enough personality to be memorable, but enough flexibility to grow with the business.

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Cover image for This branding project was created

This branding project was created for Juthoor, a Palestinian olive oil brand rooted in heritage, resilience, and cultural identity. The name “Juthoor,” meaning roots, represents connection to land, family, legacy, and belonging. The visual identity was inspired by centuries of Palestinian olive harvest traditions and centered around storytelling through symbolism. The final logo features a respected Palestinian woman (“Haja”) in traditional dress carrying olives — reflecting the generations of women who nurtured the land and preserved these traditions through time. Drawing inspiration from olive trees, handcrafted harvesting, traditional embroidery, and the landscapes of Palestine, the branding was designed to feel timeless, authentic, and deeply human. More than a product, the identity represents heritage, resilience, and a return to the roots.

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Cover image for Design Solutions Construction is a

Design Solutions Construction is a full-service contracting company focused on residential and commercial spaces that blend modern design with lasting craftsmanship. This branding project was built around the idea that strong construction starts with strong design. The geometric logo draws inspiration from architectural structures and rooflines, symbolizing growth, precision, and the progression from concept to completion. Clean lines and minimalist spacing create a modern identity that feels both professional and dependable.

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Adobe Photoshop(12)

Chattanooga, USA

Crafting Brand Visuals with Strategy

77: Followers

expert

Expert

Crafting Brand Visuals with Strategy

ARQON: New Dimension Brand Exploration

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Cover image for Hana Feminine Care Website Design

Hana Feminine Care Website Design

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Cover image for Diamond Club

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Concepts for a sunglasses brand

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Adobe Photoshop(2)

Chattanooga, USA

Brand Designer & Photographer 🌟

Brand Designer & Photographer 🌟

Cover image for Wedding Invitations

Wedding Invitations

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Cover image for Photography for ABG

Photography for ABG

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Brand Development for ABG

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Cover image for Spoke & Terrain, Issue 1

Spoke & Terrain, Issue 1

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Adobe Photoshop(4)

Chattanooga, USA

Turning complex problems in beautiful solutions

Turning complex problems in beautiful solutions

Cover image for adammade - Web Design & Branding

adammade - Web Design & Branding

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Cover image for StudioScopic

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Cover image for Copper Caverns

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Cover image for NativeMade

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Adobe Photoshop(8)

Chattanooga, USA

Crafting impactful visual identities ✨

Crafting impactful visual identities ✨

Cover image for Chattanooga’s Restaurant & Meadery

Chattanooga’s Restaurant & Meadery

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Brand Design for Drypointe

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Cover image for DRAGONSHACK

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Cover image for Web Design for Earthscapes Landscaping

Web Design for Earthscapes Landscaping

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Adobe Photoshop(1)

Rachel Schwartz

Chattanooga, USA

Words and designs come alive

Words and designs come alive

Cover image for Graphic Design for Social Media Campaign

Graphic Design for Social Media Campaign

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Cover image for Web Development and Content Management

Web Development and Content Management

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Cover image for Copywriting for E-commerce Website

Copywriting for E-commerce Website

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Adobe Photoshop(1)