Ants HQ (https://degenerateapps.com/work/ants-hq) - Web Development & Shopify Site Transfer
Full-stack site transfer for the UK's leading seller of live Ants and Ant keeping products. Wix to Shopify: CRO, 29 pages, 320+ products, custom liquid sections, animations, illustrations, email templates, AI chat bot integration, SEO & GEO.
(Video and weblink via the hyperlink above^)
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Great design doesn't just look good, it converts.
I've recently been working on two luxury fashion concepts that balance brand storytelling with conversion-focused UX.
One is a heritage-inspired knitwear brand. I focused on creating a clean, editorial layout that lets the product photography breathe because when you're selling premium knitwear, the texture and quality need to be the hero.
The other is a seamless activewear brand launching a new leggings collection. The challenge here was different: high-intent shoppers want to see product details fast. I designed a "Shop Now" flow that reduces friction, highlights the "Seamless Collection" as a key differentiator, and surfaces bestsellers immediately.
What I learned:
- Luxury fashion needs editorial breathing room.
- Activewear needs speed and clarity (users want to find their size and buy)
- Both need mobile-first layouts because 70%+ traffic comes from mobile
I didn't just design these, I built them with clean Liquid, optimized for Core Web Vitals, and integrated with Klaviyo for email capture. From Figma to launch, I handled it all.
One thing I want to understand deeply from each of my clients is what's the most important element of a fashion e-commerce site for them?
#Shopify #ShopifyDeveloper #Ecommerce #FashionEcommerce #CRO #UXDesign #Liquid #DTC
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