![Cover image for Brand work for ProvenMetal [YC26]](https://media.contra.com/image/upload/q_auto:good,w_800/vjbn4yismpdznhlwe6hu.avif)
From scattered travel planning to one connected journey.
Discover → Compare → Plan → Book
The focus: fewer decisions, clearer comparisons, and a smoother path from inspiration to booking.
Need help simplifying your product? Let’s work together.
Schedule a call: https://cal.com/d-minima/30min
(https://cal.com/d-minima/30min)Mail: hello@designminima.com (mailto:hello@designminima.com)
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Edstory: Website redesign in Framer
edstory connects employers in Germany with apprentices and skilled workers from Vietnam, and supports partner agencies along the way. Founder Linh Raiser needed a website that speaks to German employers in their own language, explains a complex process simply, and is easy for her to update herself.
What I did:
Redesign and build in Framer: six pages (Home, Für Arbeitgeber, Für Partner, Über edstory, Kontakt, Stories), plus a study sub-page and legal pages
Full German localization: proofread and fixed broken characters from the source documents, so the copy reads natural and consistent
Interactive storytelling: an animated process timeline, a 3D globe flight from Vietnam to Germany, and a "bridge" animation for the partner process
Stories content hub: one CMS collection powering success stories, testimonials, events, news, partnerships, and a consent-protected talent pool
Conversion and trust: Calendly booking, WhatsApp and Zalo contact, a GDPR-friendly cookie banner, Datenschutz and Nutzungsbedingungen pages
Responsive and launch: layouts for desktop, tablet, and mobile, plus the custom domain connected via Strato DNS
Tools: Framer · Framer CMS · Calendly · Strato DNS
Role: Web designer & Framer developer
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