AI Content Editing Projects in ChandigarhAI Content Editing Projects in ChandigarhAn award-winning DMV real estate advisor with a strong offline reputation, made just as visible to the buyers and sellers actively searching in his market.
Overview
Sold By Tohmai is the personal brand of Tohmai Smith, a repeatedly recognized "Best of Washingtonian" advisor serving the DC, Maryland, and Virginia region. His reputation was proven in person. The goal was to make that same authority felt on social media, and to turn local attention into qualified buyer and seller conversations.
The challenge
A respected, award-winning name that was not yet showing up as a consistent, premium presence on social. Content was not built to capture high-intent local buyers and sellers, and there was no system for turning views into booked consultations.
What I did
Built an AI-powered content strategy mapped to the DMV buyer and seller journey.
Produced high-converting short-form reels around listings, market updates, and local expertise.
Designed a consistent, premium visual identity to match his award-winning reputation.
Set up engagement and community systems to build trust and stay top of mind.
Ran conversion-focused campaigns pointing high-intent buyers toward consultations and home valuations. House of Duaa is a premium home fragrance brand built on Middle Eastern tradition and modern luxury, offering waterless smart diffusers and heritage-inspired fragrance oils. I was brought in to build and scale the brand's entire social media presence from the ground up, turning a new luxury fragrance label into a recognizable, high-engagement brand on Instagram.
The challenge
House of Duaa entered a crowded home fragrance and scenting market where most brands compete on product shots alone. The goal was to establish a premium brand identity that felt as elevated as the products, grow an engaged audience from scratch, and turn social attention into store traffic and sales for a Shopify DTC business.
What I did
I owned the full social media system end to end:
Brand and content strategy: Defined a luxury positioning and visual language for Instagram that matched the heritage-meets-modern feel of the products, so every post reinforced the premium brand perception rather than looking like generic product marketing.
Reel and short-form video strategy: Built a short-form video engine designed for reach, using scroll-stopping hooks, sensory storytelling around scent and atmosphere, and formats tuned to how the Instagram algorithm distributes Reels. Short-form was the primary growth driver.
AI-powered content planning: Used AI tools to accelerate content ideation, caption writing, and calendar planning, allowing a consistent, high-volume posting cadence without losing brand voice.
Content calendar and management: Ran a structured monthly content calendar across feed, Reels, and Stories, keeping posting consistent and on-brand.
Conversion-focused campaigns: Designed content and campaign moments aimed at moving followers from discovery to the Shopify store, tying social activity to real brand and product awareness. 
