A merchant doesn't judge your typography. They judge whether the money showed up.
Turbine is a crypto subscriptions platform on Solana. Merchant sets up a plan, shares one link, gets paid. I did the brand, the merchant dashboard, the checkout and the landing page.
Then I went through the whole product before launch and used it the way a merchant would.
Design normally stops at handoff. On a payments product that's the worst possible place to stop, because everything that decides whether someone trusts you happens after the handoff. The wallet that won't connect. The plan that saves wrong. The confirmation that never arrives.
Full case study: https://lnkd.in/dFEhprsW
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I built this private wealth website concept in Framer.
The goal wasn't to make it look expensive. It was to make it feel trustworthy.
Every decision from the copy to the spacing to the interactions was made to reinforce credibility and create a calm, confident impression.
https://haldenpw.framer.website
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LUNE came from a simple idea — moonlight and calm skin.
I wanted to keep it super minimal. Soft beige tones, natural light, and clean typography. No clutter, just the product breathing.
I handled the brand direction, packaging look, and the website concept. Built it to feel luxury but still convert — that quiet luxury vibe.
Made in Figma + Framer.
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