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Cover image for Nomedic: Paid Ad Infrastructure & Tracking
Nomedic is a pre-seed healthtech startup serving international travelers and digital nomads. Before I came in, there was no pixel, no tracking system, no ad infrastructure, and no creative library. They could not spend on paid acquisition with any confidence because they had no way to know what was working. I installed and verified the Meta Pixel and all conversion events end to end, set up GA4 event mapping, wrote full UTM convention documentation so every paid and organic source could be attributed cleanly, and built out the Meta Ads Manager campaign structure across multiple audience segments. I also produced the ad creative, including static designs and AI-generated video ads, and ran revision cycles against founder feedback. They went from zero infrastructure to launch-ready paid acquisition in a matter of weeks.
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