Content Research Projects in Celebration

Content Research Projects in CelebrationContent Research Projects in Celebration

Cover image for Ashley In Afrika Helps Black Expats Find Community In Africa

Ashley In Afrika Helps Black Expats Find Community In Africa

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Cover image for The Psychology of Fear

The Psychology of Fear

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Cover image for Closir: LinkedIn Content Engine for SaaS

Closir is a UK-based investor relations SaaS platform with enterprise clients including Coca-Cola, Santander, Itau, and Orange. When I came in, LinkedIn was managed as a side project and their long-form video content was sitting unused. They had a real business but no marketing function. I built a five-pillar LinkedIn content strategy aligned to their three core buyer segments, wrote a 16-post content calendar with hooks, body copy, and CTAs ready to publish, and set up a Google Sheets performance tracker to measure post-level engagement and follower growth. I also produced a short-form video clip library from their existing investor interview footage, edited for LinkedIn and YouTube Shorts using Opus Clips and CapCut. The result was a marketing function that runs without the founders driving every post.

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Cover image for Divorce Firm Lead Magnet Sample Pages

Divorce Firm Lead Magnet Sample Pages

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Cover image for Javvy UGC Collab

Javvy UGC Collab

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Cover image for Research-Guided Film Theory Article

Research-Guided Film Theory Article

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Cover image for The Shocking Connection Between Vitamin D and Dementia Risk

The Shocking Connection Between Vitamin D and Dementia Risk

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Cover image for Luz Maria Mack: YouTube Channel From Zero

Luz Maria Mack is a mission-driven consultant and creator who needed a YouTube channel built from absolute zero. No existing audience, no content history, no strategy. In the first 28 days after launching with a new content strategy, the channel reached 2,000 views, 53 hours of watch time, and 11 new subscribers, with view growth of 909% compared to the prior period. I led the channel audit, built the content positioning strategy, and optimized the titles and thumbnails to attract the right audience from the first upload. In her words: "Jack did a detailed audit and helped me clearly understand what works and how to align my content with my goals. As soon as we launched the new strategy, we received positive feedback immediately."

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Cover image for Creating Scroll Stopping Content

Creating Scroll Stopping Content

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