Freelancers using UXPin in Campina Grande

Freelancers using UXPin in Campina GrandeFreelancers using UXPin in Campina Grande

Projects People

Higor Miguel

Campina Grande, Brazil

Brand Designer & Visual Creator

New to Contra

Brand Designer & Visual Creator

Where it all began: My very first UX/UI project 🚀 Every creative journey has a starting point, and this milestone represents mine: my first complete case study as a UX/UI Designer. I have always been deeply passionate about studying, exploring new tools, and expanding my horizons. For me, design is an ongoing learning curve. For this project, "Personow", I challenged myself to execute the entire end-to-end visual ecosystem—from refining the brand identity and typography scales to structuring clean, dynamic mobile interfaces. Looking back at this asset reminds me of how vital a relentless pursuit of knowledge is. It laid the groundwork for the multidimensional designer I am today, and I’m always hungry for the next challenge. Project Evolution: Identity Ideation ➔ Styleguide Architecture ➔ High-Fidelity UI UI.

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TWO is an HR technology company built to redefine how large enterprises experience Human Resources — moving away from operational bureaucracy toward strategic, people-first management. I was responsible for the entire brand identity: concept, strategy, visual system, and all real-world applications. The core challenge was to create a brand that could speak to corporate decision-makers with authority, while feeling genuinely human — something rare in the HR market. The solution began with the typography. Rather than using an off-the-shelf typeface, I customized the letterforms so the W and the O would integrate naturally with the brand symbol — a smile mark embedded directly into the wordmark. The result is a logo where meaning and form are inseparable: the name TWO literally smiles. The color system pairs deep navy (#021E45) — conveying trust, stability, and corporate confidence — with a vibrant red-pink (#D20433 · #FB4879) that brings energy, warmth, and differentiation. Together, they define a brand that is serious about business and serious about people. Beyond the brandbook, the identity was applied across social media, institutional presentations, marketing assets, and branded apparel — proving the system works at every scale and on every surface. TWO is a brand built to last: distinctive enough to be remembered, flexible enough to grow.

Cover image for Engineering the Future of SaaS

Engineering the Future of SaaS & Tech Branding Kortex.ai (http://Kortex.ai) is an elite, multidisciplinary case study designed to demonstrate how cutting-edge technology and core graphic design disciplines merge to build high-converting software brands. Modern AI startups and SaaS tech companies don’t just need a static logo; they require a dynamic, high-energy visual narrative that can capture investor attention and stop user scrolling instantly. This project was engineered from scratch to show companies exactly how I execute this futuristic vision. The Execution & Tool Stack: Vector Precision (Adobe Illustrator): The core visual system, typography, geometric abstractions, and dark-mode responsive logos were meticulously crafted in Illustrator to guarantee absolute scalability and clean technical hand-offs. Cinematic Motion (Generative AI Video): To solve the market's need for rapid, high-impact video assets, I leveraged advanced generative AI video tools to create a cinematic product presentation. This workflow showcases how a brand can launch with premium video content at a fraction of traditional animation timelines. Strategic Visual Assets: A vibrant cyber-gradient palette built to stand out on app dashboards, product hunt launches, and tech landing pages. 💼 Available for Purchase & Hire Looking to buy this ready-made brand? This complete kit (Editable Illustrator vectors, AI presentation video, typography grids, and color systems) is available for exclusive commercial purchase. Once sold, it is removed from the store. Need this executed for your custom software or AI company? I am fully available to step in as your Visual Designer & AI Creative Director to build your custom ecosystem from the ground up. Art Direction, Branding & AI Video Production: Higor Coutinho

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For years, I've had a dream I can't shake: working for a creative company in the United States. It sounds simple when you say it out loud, but when you're a Brazilian creator trying to open those doors, you realize it's more than a dream—it's a real challenge. I've built a solid career here in Brazil. I've worked with agencies, brands, incredible projects. I've learned a lot. But then you reach a point where you ask yourself: "Can I do this somewhere else? With different rules, a different language, a different context?" The honest truth: I don't know if I'll make it. Nobody does. But I decided I'd rather try and fail than stay comfortable wondering "what if." So I created this video. It's not a masterpiece. It's sincere. It reflects this phase I'm in—vulnerable, determined, learning. I used tools, yes (AI-assisted script, generated voiceover, manually crafted captions). But every cut, every transition, every color choice was intentional. Because that's what I do: I pause, I think, and I create something with purpose. What I'm learning in this process: 1️⃣ Resilience isn't about not quitting when things are easy. It's about showing up every day, studying, improving, facing rejection, and moving forward anyway. 2️⃣ You don't need to be perfect to start. You need to start to become perfect. I still have so much to improve, but I'm here, working on it. 3️⃣ Comfort zones are a dangerous luxury. Real growth happens on the other side of fear. 4️⃣ Building a career in another country isn't that different from building one here. It's the same thing: dedication, knowledge, quality work, and purpose. Just with new challenges, new perspectives, new context. I'm in transition. Leaving a place where I have expertise, entering a place where I'll be a beginner again. And you know what? Being a beginner means there's still so much to learn. It means potential is infinite. I'll keep creating. I'll keep learning. I'll keep facing challenges, one day at a time, without fear. Without giving up. If you're a creator with a similar dream—whether it's leaving your country, exploring new markets, or just growing professionally—let me tell you this: Resilience is the most important tool you have. More than software, more than portfolio, more than networking. Resilience is what keeps you when everything gets hard. I'll keep posting my work. I'll keep improving. And I'll keep dreaming. Because dreams without action are fantasy. But action with dreams? That's real possibility.

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