Freelance eCommerce Managers in Buenos AiresFreelance eCommerce Managers in Buenos Aires
ProjectsPeople
Florencia Luciana Casalderrey's avatar
Florencia Luciana Casalderrey
Buenos Aires, Argentina
Social Media Manager, Creative Marketing Strategist
New to Contra
Social Media Manager, Creative Marketing Strategist
Cover image for Most businesses lose 50% of their potential sales because th...
Most businesses lose 50% of their potential sales because their website is hard to navigate. I’m here to fix that gap between your marketing and your revenue. What I Do: E-commerce Implementation & UX Design I specialize in creating high-converting online stores using. My approach combines strategic design with technical efficiency, ensuring that the user journey—from the first click on social media to the final checkout—is seamless, fast, and intuitive. Why it works .Strategic Architecture: I don't just upload products; I design categories and navigation flows that reduce cart abandonment. .Mobile-First Design: Since 80%+ of social media traffic comes from mobile, I optimize every store for a perfect smartphone experience.
1
1
96
Cover image for Art Direction & Social Media
Art Direction & Social Media Assets for Fashion E-commerce My role. Creative Director and Brand Strategist The goal was to build a vibrant visual identity for m1801, a fashion label focused on authenticity. I developed a visual universe centered on natural light and "real body" aesthetics to foster trust and inclusivity. Key Highlights: Art Direction: Curated a trendy, high-contrast palette designed to pop on social feeds. E-commerce Assets: Designed story layouts and conversion-focused coupons (e.g., "FUCSIA15") to drive traffic. Consistency: Created a unified look bridging the gap between social media and the final shopping experience.
2
4
89
Cover image for What I did for CrianzasConectadas I was the lead social medi...
What I did for CrianzasConectadas I was the lead social media strategist and brand guardian for Crianzas, focusing on solidifying the brand as a top authority in the health and education sector. My role went beyond content creation; I oversaw a complete visual and communication redesign, ensuring that every touchpoint reflected professionalism and trustworthiness. I managed the social media ecosystem from start to finish, from high-level strategy and graphic design to community management and performance analysis, ensuring that the brand message resonated with a sophisticated and discerning audience.
5
16
244
Cover image for In this recent article for
In this recent article for Deployyourcareer (published in Spanish), I reflect on my transition from Community Manager to Social Media Manager. I analyze why simply having a social media presence is no longer enough without a solid technical infrastructure that supports a brand's true purpose. This article is a call to move beyond vanity metrics and focus on building a functional, crucial, and, above all, strategy-driven digital ecosystem. Here the link to the magazinehttps://heyzine.com/flip-book/9df3334ae4.html
15
208
eCommerce Manager(1)