Freelance Music Producers in Bucharest

Freelance Music Producers in BucharestFreelance Music Producers in Bucharest

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Adrian Niculescu

Bucharest, Romania

Chief Growth & Marketing Officer | Hands-On CMO

New to Contra

Chief Growth & Marketing Officer | Hands-On CMO

Cover image for Midnight — A Halloween Sound

Midnight — A Halloween Sound Made for Creators 🎃 For this Halloween, I created “Midnight” — a dark, playful electronic track released through DJ Agape Records. I designed it as a potential viral sound for Halloween content which I believe that can be used beyond this holiday: costume reveals, spooky transitions, party clips, night drives, haunted-house edits, pets in costumes, makeup transformations, and anything with a little midnight magic. The idea is simple: why should Halloween last only one night? Let it last for a week — or at least long enough for creators to have fun with it. Check the sound and use it in your videos: TikTok: https://www.tiktok.com/@djadriantaylor/video/7703309371840728342 YouTube Shorts: https://www.youtube.com/shorts/tsp_5SKzwn4 Instagram: https://www.instagram.com/p/DfOfL2chj6P/ The full Midnight release is also on Spotify: https://open.spotify.com/album/5gU0vdfUiXra0m7LtRahpc If you create something with the sound, tag me — I’d love to see your Halloween edit. 👻 DJ Agape Records: https://djagaperecords.com #Halloween #Midnight #HalloweenSound #TikTokSound #EDM #DJAgapeRecords #AdrianTaylor

Cover image for A slightly different side of

A slightly different side of my work to share today. 🎵 Some of you know me through building businesses and products, but may be less familiar with my creative work in music. Alongside developing the DJ Agape Records catalogue, I create and produce music as Adrian Taylor, as well as music for advertising, film, and games through our studio project The Globtrotters. For me, sound is another way to tell a story, build an atmosphere, and make people feel something. My latest release is Ghost In The Room—and with Halloween approaching, it felt like the right moment to introduce it. 👻 Start with the Original Mix, then explore the release’s alternative interpretations, including the Midnight Confessions Remix. I’m sharing a slightly spooky creative video alongside this post to bring its visual world to life. A little seasonal darkness, and another glimpse into the music behind the projects I build. Listen on Spotify: https://open.spotify.com/album/2ktd2JvOORItr6cM1fkQfp Explore DJ Agape Records: https://djagaperecords.com #AdrianTaylor #GhostInTheRoom #DJAgapeRecords #MusicProduction #Halloween

Cover image for Case Study: High-Converting Short-Form UGC

Case Study: High-Converting Short-Form UGC Video Ads for DTC Apparel (The Perfect Jean) Project Overview Direct-to-consumer video ads on Meta and TikTok live or die in the first 3 seconds. For The Perfect Jean (TPJ), an innovative men's stretch denim brand, I engineered two high-impact, 15-second direct-response UGC video ads designed to maximize thumbstop rate (3-second hook retention) and drive profitable conversions. Creative Strategy & Video Blueprints [ V1: "THE STRETCH TEST" (15s) ] [ V2: "SIZING & FIT GUIDE" (15s) ] • Angle: Problem ➔ Agitation ➔ Solution • Angle: Friction Removal & Sizing Range • Hook: "Cardboard denim is DEAD 🪦" • Hook: "Jeans that fit EVERY body type" • Demo: 4-way stretch fabric pull • Proof: 26–52" waists & 6 custom fits • CTA: 30k+ 5-star reviews + social proof • CTA: Free shipping & risk reversal Video 1: "The Stretch Test" (Problem $\rightarrow$ Solution) 0–3s (The Disruptor Hook): Opens with a tight, kinetic zoom on the model aggressively stretching the denim waistband and thigh ("Cardboard denim is DEAD 🪦"). 3–7s (Agitation & Contrast): Rapid visual cuts contrasting stiff, uncomfortable trousers against flexible movement ("❌ Not stiff dress pants / ❌ Not saggy sweats"). 7–11s (The Core Promise): Smooth studio movement demonstrating the core benefit ("Looks like real denim. Moves like sweatpants."). 11–15s (Social Proof & Close): Closes on high-energy hero model shot with strong credibility badges ("⭐⭐⭐⭐⭐ 30,000+ 5-Star Reviews → theperfectjean.nyc (http://theperfectjean.nyc)"). Video 2: "The Sizing & Fit Guide" (Friction Removal) 0–3s (The Inclusivity Hook): Direct-response hook addressing common sizing frustration ("Jeans that actually fit EVERY body type"). 3–7s (Feature Breakdown): On-screen kinetic badge overlays calling out the massive sizing range ("✔ Waists 26–52 inches / ✔ Inseams 26–38 inches"). 7–11s (The Proof): Multi-angle fit demonstration showing zero tailoring required. 11–15s (Risk-Reversal CTA): Lowers checkout hesitation with free shipping and hassle-free returns ("Free Shipping & Free Returns → Get yours now"). Performance Engineering Highlights Thumbstop-Optimized Pacing: Sub-3-second cuts paired with bold kinetic captions and native-app aesthetic to prevent ad fatigue. Mobile-First Safe Zones: All titles, stickers, and brand logos were strictly built inside 9:16 safe viewing areas (avoiding Meta/TikTok UI overlap). Direct-Response Copy Architecture: Clear value proposition, tangible physical demonstration, and strong trust elements packed into a tight 15-second runtime. Skills & Tools Utilized Skills: Direct-Response Video Strategy, UGC Video Editing, Performance Creative, Ad Copywriting, Motion Typography, Meta & TikTok Ads. Tools: CapCut Pro, Adobe Premiere Pro, AI Creative Suite. Looking for high-retention UGC and direct-response video creative that lowers CPA and scales paid social spend? Let’s connect and engineer your next winning ad batch.

Cover image for Case Study: Paid Social Creative

Case Study: Paid Social Creative Framework for DTC Apparel (The Perfect Jean) Project Overview High-converting Meta creative requires testing across multiple distinct visual angles rather than relying on a single aesthetic. For this project, I developed a dual-track performance creative suite for The Perfect Jean (a direct-to-consumer men's stretch denim brand), engineering both Studio Branded and Native UGC still-image ads optimized for thumbstop rate and modular scale testing. The Strategy: Two Divergent Creative Angles [ STUDIO BRANDED (4:5 Feed) ] [ NATIVE UGC (9:16 Stories) ] • Pattern-interrupt bold colors • Organic peer dialogue (iMessage) • Crisp studio lighting & denim texture • Natural home/candid environments • Irreverent workplace-relatable humor • Native text overlays & habit hooks 1. Studio Branded Concepts (4:5 Meta Feed) B1 — "Illegally Comfortable": Utilizes a high-contrast safety-orange studio background paired with a folded denim product shot. The bold headline ("Jeans this comfortable should be illegal to wear to work.") dramatizes the core product promise with dry, self-aware workplace humor. B3 — "Big Type Statement": Minimalist typographic layout on acid-yellow with 70% frame text weight ("Built for sitting, standing, and pretending to listen in meetings."), anchored by a subtle denim pocket detail crop in the corner. 2. Native UGC Concepts (9:16 Stories & Reels) U2 — "POV Text Thread": Employs a screenshot-native iMessage bubble conversation over a mirror selfie. By mimicking organic friend-to-friend messaging ("bro why do you keep wearing the same jeans" / "because i physically cannot go back"), it bypasses traditional ad fatigue. U4 — "The Nap Test": Leverages a relatable, candid living room scene ("testing if i can nap in jeans...") to visually prove the loungewear-level comfort claim without studio gloss. Key Execution Highlights Thumbstop-Engineered Design: Bold Swiss-style typography (Montserrat Bold) with strict adherence to 9:16 mobile safe zones and high mobile contrast. Modular Production Architecture: Every concept is built on locked copy and composition frameworks, allowing rapid generation of background and SKU variations once initial CPA winners emerge. Cross-Format Testing: Structured for parallel A/B testing across feed placements and story inventory. Deliverables Produced 4 $\times$ Production-ready static ad units (4:5 & 9:16) 2 $\times$ Direct-response UGC short-form video cuts (15s) Copywriting & hook variations locked to brand voice Looking to scale your DTC paid media with scroll-stopping static and video creative? Let’s connect and build a custom creative test batch for your brand.

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