The supplement market's never been more crowded. Sproos saw an opportunity to stand out with simplicity and a smile - be the fresh, friendly collagen for everyone.
We captured this through clean, bright design, delightful illustrations, big clear fonts, and refreshingly direct messaging. The goal was to catch eyes on crowded shelves and show people an easy way to discover first-rate collagen.
Starting with three foundational products, we've helped Sproos diversify to a dozen products including superfoods - maintaining the same colorful, positive approach throughout. Such a joy watching this brand grow.
Deliverables: Brand identity, packaging system for 12+ SKUs, custom illustrations, brand guidelines. wearesobi.com (https://wearesobi.com/) Benefit-packed functional superfoods in retro flavors and day-glo colors... like a soda fountain in a health food store! We leapt at the chance to make this brand as much of a treat to look at as it is to sip.
Our moodboard overflowed: nostalgic flavors, superfood goodness, sparkle, sun, and most of all, fun. I designed a vintage-feel logo that practically smiles, then created custom product photography using funky glassware that made those colorful beverages pop. The website continued the party with lively pastel settings and playful details.
The goal? Stand out from the earnest good-for-you crowd while staying super-authentic - perfect for wellness-minded consumers who still crave a sweet treat.
Deliverables: Brand identity, packaging design, custom photography, website design, brand guidelines. In 1975, two firsts launched the Whistler phenomenon: Canada's first resort municipality, and Paul Mathews starting Ecosign, a mountain resort planning firm. Much of Whistler - like the Peak to Peak Gondola - has been imagined by Ecosign. 1,000+ global projects later, they asked us to make their brand as world-class as they are.
Two truths led this facelift: despite their reputation, these are down-to-earth people, and the very best always understate. We created an international, up-to-the-minute look with fresh outdoor feel - all deep woods and white slopes.
What an honor helping Ecosign enter their next half-century looking like the icons they are.
Deliverables: Brand refresh, website design, brand guidelines, presentation templates.
As the creative on this project, I got to build this brand from the ground up; brand strategy, positioning, identity, packaging, website, AND the brand photography. The whole damn thing!
A brutally honest, anti-traditional, brand that is here to shout from the rooftops how important sleep is, but in a *cool* way. Every detail was designed to feel real, raw, and self-aware.
The brand has now been featured in numerous press and articles talking about the approach, and how they've stood out in the sleep and wellness space.
Sleep or Die™ (https://sleep-or-die.com/) is one of those projects that reminded me why I love what I do. Still one of my favourite projects to date. 
