The best kind of portfolio update is seeing the work keep working!!
Last year, I helped build the foundation for Sleep or Die (https://contra.com/p/mWXgcXE7-sleep-or-dietm-or-brand-strategy-and-development-web-design?referralExperimentNid=DEFAULT_REFERRAL_PROGRAM&referrerUsername=georgiamashfordcreative), from brand strategy and identity to creative direction and photography.
🤯 Just this week the brand has gone on to receive $1M in funding, and I’ve been seeing accounts with 75K–100K+ followers sharing the brand and some of the photography I created in those early stages.
While the brand has evolved since my initial work with them, it’s a nice reminder that the early stuff matters. The strategy, the visuals, the tone, the way a brand shows up before most people know who they are; it all becomes part of the foundation.
Very grateful to have played a role in getting this one off the ground!!
AI beauty product photography concept with Phlur Strawberry Letter perfume.
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Red in Place. AI Beauty Visuals.
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Created a cinematic conceptual ad for PHLUR Rose Whip, translating scent into visual language through light, texture, and motion. Rich editorial aesthetics, deep tones, and tactile surfaces create an intimate, immersive atmosphere reflecting the fragrance’s duality. Built through a controlled AI-assisted workflow for precise composition, consistency, and motion.
Check it out (https://contra.com/p/2lNE6sWX-cinematic-fragrance-ad-for-phlur-rose-whip)