A short-form fashion storytelling video exploring the surprising story behind the miniskirt and the question of who really invented it.
For this piece, I focused on creating a strong narrative arc that could hold attention from the opening question to the final reveal. The edit combines archival visuals, dynamic pacing, carefully timed cuts, text, and visual details to turn a piece of fashion history into an engaging short-form story.
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I didn't set out to build another educational app.
I started with a simple question:
How can screen time become more meaningful for children and their families?
That question led me to create WonderTrail.
WonderTrail is an educational adventure designed for children aged 6–10, where reading, math, science, creativity and storytelling become part of one magical journey.
Children explore new worlds, complete challenges, unlock achievements and build confidence through learning.
But WonderTrail isn't just for children.
Parents are part of the adventure too.
A bedtime story becomes a shared moment.
A completed level becomes a celebration.
A badge becomes a parent saying, "I'm proud of you."
In a world where technology often competes for attention, I wanted to explore how it could strengthen learning, curiosity and family connection instead.
WonderTrail transforms screen time into meaningful learning, meaningful achievement and meaningful family moments.
Built with Figma Make for the Config Makeathon.
🔗 Prototype:
https://coding-twine-66859616.figma.site/
#Config2026 #FigmaMakeathon #FigmaMake #EdTech #Education #Learning #Parenting
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1.2K
Psychographic Avatar Architecture for High-Ticket Self-Development Funnel
Project Overview:
This project showcases the deep psychographic avatar mapping created for a premium, high-ticket personal transformation brand (UncageX). The objective was to define the core persona before writing high-converting ad copy or email sequences.
The Avatar Strategy: "The Functionally Disconnected"
Instead of relying on boring demographics, I mapped out the avatar based on internal psychological friction.
The Core Insight: This persona is not in a visible crisis. From the outside, their life is perfect ("functional on paper"). From the inside, they operate in a "silent rupture" and a state of emotional autopilot.
Attitude: Sceptical, well-informed, and completely resistant to standard marketing "hype".
Why This Drives Conversion:
Understanding that this client avatar hates generic motivational slogans allowed me to design a sober, clinical, and diagnostic copywriting approach that guarantees high emotional resonance in cold markets.
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59
Global Storytelling Campaign | Concept, Direction & Documentary Production
Created and directed a global video campaign titled “What is Beauty?”, featuring responses from 25 people across 6 continents.
Designed the concept as a narrative-driven exploration of cultural perspective, inviting individuals from diverse backgrounds to share their personal definition of beauty in a single guiding question.
Led the full creative process including concept development, outreach structure, interview direction, cinematography coordination, editing, and narrative assembly.
The final film weaves together multiple voices into a unified global story, highlighting how perception, identity, and culture shape the meaning of beauty across different parts of the world.
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144
✨ Today is Children’s Day.
And today is also my son Emanuel’s birthday. 🎂
So I wanted to build something special for him.
I created WonderTrail with Google Stitch — an interactive learning adventure for kids where stories, music, creativity and discovery feel like play.
The idea started as a gift for Emanuel:
a magical world he can explore through imagination, curiosity and fun.
Kids can read stories, create with AI, discover planets, make music and learn through playful interactive worlds.
Building this for my child made the project feel even more meaningful today.
Happy Children’s Day to every little explorer out there 🌈
Live prototype:
https://stitch.withgoogle.com/preview/11045247770440198128?node-id=a547cf71908b4407bf42f6505cf7dcee
#GoogleStitch #BuildWithAI #ChildrensDay #EdTech #KidsLearning #UXDesign #InteractiveDesign
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208
Template Setup Video Tutoria
Buy using this link
https://payhip.com/b/0lbh4
Vintage Photo Logo Reveal
Features
• Full HD (1920x1080)
• 8 Seconds Duration
• No Plugins Required
• Easy Color Control
• Editable Text
• Editable Logo
• Replace 3 Photos
• Corner Pin Ready
• Fast Rendering
• Clean Structure
• Well Organized Project
Project Information
Resolution:
1920 x 1080 (Full HD)
Duration:
8 Seconds
Frame Rate:
29.97 FPS
Compatible With:
Adobe After Effects 2021 and Above
Required Plugins:
No Plugins Required
0
31
Personal Brand Film | Storytelling, Creative Direction & Video Production
Created a cinematic personal brand film exploring the power of storytelling and the creative journey behind my work as a writer, filmmaker, and content creator.
Developed the concept, script, visual narrative, cinematography, editing, and voice-over to communicate why stories matter, how they shape human connection, and what inspires my creative process.
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141
CapCut Maison — A Belle Époque Couture Reimagination of CapCut
CapCut Maison reimagines CapCut as a luxury Parisian couture house inspired by Belle Époque elegance.
Created under Direction A — CapCut as a Different Industry, this project transforms CapCut from a creative editing tool into a fashion and lifestyle brand rooted in craftsmanship, culture and timeless storytelling.
Inspired by French couture houses and Art Nouveau design, CapCut Maison blends premium visual identity, packaging, digital experiences and campaign storytelling into one immersive luxury world.
Supporting cross-direction elements include Madame Cut as the creative muse and Belle Époque Paris as the visual setting — bringing together elegance, creativity and world-building through CapCut Design Studio.
The final proposal includes:
• Logo redesign and full brand identity system
• Advertising posters and key campaign visuals
• Packaging and luxury product concepts
• Website landing page and mobile app UI
• Couture collection and branded merchandise
• Process proof and video documentation
Figma Presentation Deck:
https://www.figma.com/deck/puK6LeUgYlASgb1dm5nNm5
CapCut Maison explores what happens when editing, storytelling and craftsmanship become part of one timeless couture experience — where every frame becomes couture.
Creator: Bianca Ursaru
Instagram: @ursarub
LinkedIn: www.linkedin.com/in/bianca-ursaru-3a723a205 (http://www.linkedin.com/in/bianca-ursaru-3a723a205)
Main Direction: Direction A — CapCut as a Different Industry
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3
255
Brand Story Video | Creative Direction, Scriptwriting & Video Production
Created a 60-second brand story video for TEYXO, an international fashion brand, to communicate the company's mission, values, and commitment to custom-made clothing.
Developed the project from concept to completion, crafting a concise and engaging narrative that explained why the brand chose a made-to-order production model and how it delivers a more personal customer experience.
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