Projects in BogotaProjects in Bogota
Projects
People
Cover image for There are design decisions that
There are design decisions that don't come from the client. They come from within—and sometimes, that is exactly the problem. The previous logo for Boroló Estudio had soul. It had pre-Columbian roots, a hand-drawn stroke, and an indigenous character. It evoked drums, authenticity, and the Chocó—one of the most biodiverse and culturally rich regions in Colombia, a land of jungle, rivers, and a visual identity unlike any other. I loved it. And precisely because of that, I failed to evaluate the challenges the logo would face on real-world platforms: on a website, as an Instagram avatar, or in digital spaces. The redesign wasn't about letting go of the logo. It was about letting go of the attachment. The problem wasn't aesthetic—it was one of coherence. The studio’s brand had evolved, but the logo hadn't. A composition with too many elements in tension made the icon struggle to be memorable; what people saw didn't connect with who Boroló truly is. The new system retains the bird—now geometric, set in negative space within the icon. The inner container references the studio’s actual architectural blueprint: the diagonal of the cyclorama ceiling and the two zones of the space. The brackets refer to photographic framing. No layer imposes itself over the other—they are discovered. The result is a versatile system: imagotype, vertical logo, and wordmark. It works on a sticker, a billboard, an avatar, or a website. It scales without losing its identity. Redesigning doesn't mean the initial design was bad. It means communication needed to evolve. And from that point of view, the change isn't a correction—it’s a decision.
3
107
Cover image for Optimize Business Operations with Expert Executive Support
🚀 Helping businesses run smoother, scale smarter, and free up leadership's time. After several years supporting executives, founders, and growing teams remotely, I've realized my favorite work isn't just checking off tasks. It's creating systems that help businesses operate more efficiently. Here's how I can help: ✅ Executive & Virtual Assistance • Calendar & inbox management • Meeting coordination • Travel planning • Administrative support • Research & documentation 📋 Operations & Project Coordination • SOP creation and documentation • Project tracking • Process improvement • Task management • Cross-functional coordination • Dashboard creation (Notion, ClickUp, Monday, Trello) 🤝 Client Success & Account Support • Client communication • Relationship management • Follow-ups • Onboarding support • Issue resolution • Customer experience 📊 Business Operations • CRM management • Workflow optimization • Reporting • KPI tracking • Team coordination • Administrative systems 🧠 AI & Productivity • ChatGPT workflows • AI-assisted documentation • Process automation • Knowledge base creation • Prompt development 🌎 Fluent English | Remote | Detail-oriented | Process-driven I'm currently available for part-time remote opportunities (approximately 20-30 hours/week) and I'm also open to project-based work if your business needs help creating structure, improving operations, or taking repetitive work off your team's plate. If you're building something exciting and need someone proactive, organized, and genuinely invested in making your business run better, I'd love to connect.
4
108
Cover image for VAVA – Social Media Ads We
VAVA – Social Media Ads We developed a high-performing social media ad bundle for VAVA to increase product desire and brand awareness for their smart ecosystem designed for parents. The creative set includes two static layouts and an organic UGC-style video asset. For the visual content, we integrated advanced AI avatars to simulate real, relatable mother-to-camera reviews. The static ads position the devices within clean, warm nursery interiors, highlighting key parent-facing benefits like smart monitoring and real-time alerts to eliminate daily anxiety. The design maintains an intentional visual contrast between informative text and authentic lifestyle imagery. This setup guarantees high readability and strong thumb-stopping power in social feeds. The final assets communicate total peace of mind for parents, driving users to explore the collection on the website.
0
13