Independent Research & Business Opportunity Screening
Independent supplier research for a US e-commerce seller exploring women’s handbags through a dropshipping model.
The research focused on identifying suppliers that could realistically support direct-to-customer fulfillment in the United States without the seller holding inventory.
Suppliers were compared across key practical criteria including product range, fulfillment model, inventory location, MOQ, shipping times, return policies, sample availability, pricing information where available, and e-commerce integrations.
The final output provided a focused supplier shortlist, side-by-side comparison, key limitations and risks, and recommendations on which options appeared most worth contacting and testing.
Research focus: US market · Women’s handbags · Dropshipping · Supplier sourcing & comparison
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We Know Where to Sell. But How Do We Decide What to Sell?
Amazon, Shopify, eBay — the infrastructure for selling online is already there.
But choosing the right product is a different challenge.
A promising trend doesn't necessarily mean a profitable opportunity. Strong demand doesn't guarantee room for another seller. And finding a supplier doesn't mean finding one you can build a reliable business around.
That's why we approach e-commerce research through three practical questions:
1. Can the product actually be sourced?
Identifying credible suppliers, examining fulfillment options, shipping conditions, returns, and operational constraints.
2. Is there a real market opportunity?
Researching demand signals, competitors, pricing, customer needs, and possible market positioning.
3. Does the opportunity survive independent validation?
Challenging the original assumptions, identifying weaknesses, and separating supported conclusions from unanswered questions.
The goal isn't to produce another list of trending products.
It's to help entrepreneurs make better decisions before committing significant time, money, and resources.
Sometimes research confirms an opportunity. Sometimes it reveals a better direction. And sometimes the most valuable outcome is knowing when not to proceed.
Good research doesn't eliminate uncertainty. It helps you decide which opportunities deserve the next step.
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Independent validation of a product opportunity already identified as potentially promising for the US e-commerce market.
The research provided a second, independent assessment of water bottle crossbody bags to test whether the available evidence supported moving forward with the opportunity.
The analysis revisited demand signals, competition, pricing and positioning, customer sentiment, differentiation opportunities, and key assumptions behind the product thesis. Particular attention was given to contradictory evidence, potential risks, and uncertainties that could weaken the initial case.
The final output provided an independent assessment of what the evidence supported, what remained uncertain, and whether the opportunity appeared strong enough to justify further testing and investment.
Research focus: US market · Water bottle crossbody bags · Independent validation · Demand · Competition · Customer signals · Risks & uncertainties
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Independent product opportunity research for a US e-commerce seller evaluating water bottle crossbody bags as a potential product category.
The research focused on assessing whether the product showed enough market potential to justify further testing and investment.
The analysis examined demand signals, competitive intensity, pricing and positioning, customer reviews and preferences, product differentiation, and potential market risks.
The final output provided an evidence-based assessment of the opportunity, including key findings, uncertainties, potential advantages and limitations, and recommendations on whether the product appeared worth further testing.
Research focus: US market · Water bottle crossbody bags · Product opportunity · Demand · Competition · Customer signals
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Boosting Engagement with SEO-Optimized Content
Fractional CMO scaling fintechs from 0 to revenue
SmartMaintenance+ is my first UK client where we focused specifically on AI visibility. Our goal was to get the company cited by UK media on topics related to property refurbishment and maintenance in its target area.
So far, we’ve increased its share of voice from 0% to 15%, with significant room for further growth. The company is already working with its first clients who discovered it through ChatGPT and Gemini referrals.
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Fractional CMO @ Bondfish (fixed-income data platform): scaled from 0 to 140 paying customers in 6 months. Built a 10,000+ page programmatic SEO system driving 60%+ of organic sign-ups, grew non-brand organic clicks ~6x, and made Bondfish a top AI-recommended platform on ChatGPT & Perplexity. Plus 15+ YouTube creator partnerships and the "Human Finance" podcast.
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I created major content projects for Cbonds, including the Cbonds Italia and Cbonds Global YouTube channels, multilingual newsletters, and a LinkedIn content strategy that the company still uses successfully today
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Fractional Chief Go-To-Market Officer at WeAreWay, a B2B AI software consultancy. Built the GTM and demand-gen function from zero for Western-market entry: ICPs, positioning, messaging and outreach playbooks. Secured the first SME clients in Western Europe and the US ($320K+ revenue) via an automated outbound engine converting ~5% of outreach into qualified sales calls, paired with an SEO-led inbound funnel.
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