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Adekola Durodola's avatar
Adekola Durodola
proBerlin, Germany
Product Designer | Web3, Fintech & DeFi | Framer & Webflow
5.0
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Product Designer | Web3, Fintech & DeFi | Framer & Webflow
Cover image for Designing the future of Social Commerce: Meet Outfitted. đź‘—ďż˝...
Designing the future of Social Commerce: Meet Outfitted. 👗📱 As a designer, I’ve always felt that the gap between content and commerce was too wide. Outfitted is my answer to that gap. I’ve been working on an experience that combines the addictive discovery of a TikTok feed with the utility of a premium e-commerce lookbook. The Vision: A seamless, "buy-what-you-see" platform where every video and image is a gateway to a new wardrobe. I’ve focused on micro-interactions that make shopping feel like part of the entertainment, not a separate chore. We are now inviting our first 500 "Founding Members" to the waitlist. Be the first to experience a new way to shop. 👇 Reserve your spot below outfitted.me (https://outfitted.me)
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Cover image for Most fintech apps show how
Most fintech apps show how much you’ve saved. They don’t show what it’s costing you. Saving for travel can delay debt payoff. So I explored a better approach: A goal-based savings experience where multiple goals compete for the same income, and users can see the trade-offs clearly. I used AI across my workflow: Perplexity to ground the scenario ChatGPT to refine flows and edge cases Figma Make to shape early directions Cursor to prototype the interaction locally. Then I designed the experience in Figma, focusing on clarity and decision-making. Key ideas: • Multiple goals with clear priorities • A trade-off slider showing how timelines shift • Scroll interactions that reveal goals progressively Still refining, but the goal is simple: Help users make smarter financial decisions, not just track savings.
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Cover image for I designed a B2B Energy
I designed a B2B Energy Management Dashboard for factory operations teams. The goal was simple: help managers identify where energy is wasted across multiple sites and machines, and decide what to fix within seconds. The solution focuses on prioritised alerts, clear multi-site KPIs, layered data exploration, and actionable recommendations that turn complex energy data into operational decisions. #UXDesign #ProductDesign #DashboardDesign
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Cover image for Project: B2B SaaS Onboarding Redesign Context:
Project: B2B SaaS Onboarding Redesign Context: 14 day trial, multi user analytics and CRM product Challenge Teams signed up but never activated. Admins felt overwhelmed by configuration. Workspaces expired without integrations. Approach I defined the core aha moment as “see your own revenue or pipeline data inside a live dashboard”. Everything in onboarding was designed to drive that outcome. • Welcome screen asks for user goal, not company details • Personalised checklist based on role and objective • Sample data to demonstrate value before setup • Linear, skippable setup with clear progress and time expectations • Post integration prompt to invite teammates and drive adoption Result: A guided experience that reduces cognitive load, clarifies what done means, and aligns the entire setup around first value, not feature exposure
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Fashion Stylist(1)