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Sonia F
PRO
Bentonville, USA
Operations coordinator with marketing expertise
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17
Building Social Media Operations from the Ground Up for Ivy League Business Executive Education Program Post Description: First dedicated social media hire for Tuck School of Business at Dartmouth. Built and streamlined social media operations across 7+ platforms, implementing systems and workflows that scaled the program's digital presence. Project scope: Established social media operations infrastructure for Tuck School's Executive Education and Center for Digital Strategies Implemented Sprout Social to centrally manage Facebook, Instagram, Twitter, LinkedIn, and additional platforms Developed content calendar systems and posting workflows from scratch Created processes for faculty coordination, content approval, and cross-departmental collaboration Built performance tracking and reporting systems for program leadership
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Cross-Continental Operations: Coordinating Product & Marketing for International Tech Company Managed operational coordination for Bigmate Technologies, an international technology company Project scope: Coordinated website redesign project between CEO, external designer, and internal tech team Supported presales operations including client presentation development for Australian market Ensured deliverables stayed on track despite trans-Pacific time zone difference Challenge: Coordinating projects across two continents with different working hours and maintaining momentum despite asynchronous communication. Solution: Built clear communication protocols, managed project timelines accounting for time zone handoffs, coordinated review cycles efficiently, and served as central point of contact to keep all stakeholders aligned.
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Monthly Newsletter Operations for Luxury Vacation Rental Company Manage newsletter production for Dwell+ Play, a luxury vacation rental company featuring high-end townhomes and properties in downtown Bentonville, Arkansas. Project scope: Monthly newsletter highlighting downtown Bentonville attractions, events, and local scene Coordinate with property management team on content and promotional priorities Challenge: Balancing promotional property content with valuable local insights that engage potential guests. Creating content that feels authentic to Bentonville's culture while maintaining the elevated brand positioning of luxury vacation rentals.
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Real Estate Website Build & MLS Integration Built and currently manage website for TABOR Real Estate (https://taborrealtynwa.com/) from the ground up, including recent homepage redesign and IDX Broker integration for seamless MLS listing display. Project scope: Full website development using Squarespace and IDX Broker integration to pull and display MLS listings automatically. Develop a workflow to capture prospective clients Challenge: Real estate sites need to balance professional branding with functional property search while integrating with MLS data feeds. Solution: Built a clean, user-friendly site that showcases the brand. Fully functional real estate website with automated listing updates, improved homepage that better represents the brand, and seamless connection to MLS data.
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