Monthly Newsletter Operations for Luxury Vacation Rental Company Manage newsletter production for...Monthly Newsletter Operations for Luxury Vacation Rental Company Manage newsletter production for...
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Monthly Newsletter Operations for Luxury Vacation Rental Company
Manage newsletter production for Dwell+ Play, a luxury vacation rental company featuring high-end townhomes and properties in downtown Bentonville, Arkansas.
Project scope:
Monthly newsletter highlighting downtown Bentonville attractions, events, and local scene
Coordinate with property management team on content and promotional priorities
Challenge: Balancing promotional property content with valuable local insights that engage potential guests. Creating content that feels authentic to Bentonville's culture while maintaining the elevated brand positioning of luxury vacation rentals.
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