VA & Social Media Strategist: 90 → 26K Followers in 4 Months
Independently published multiple books on Amazon KDP, including wellness journals, affirmation coloring books, daily health journals, parenting guides, and prompt books. Handled every part of the process myself: interior formatting, cover design in Canva, keyword research, category selection, and listing optimization. Every book is live, reviewed, and actively selling. This experience gives me firsthand knowledge of the full digital publishing process, from concept to live product, which I bring directly to authors and course creators I support as a VA.
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Built and launched two Etsy shops completely from scratch, Kristin Nelson Custom (print-on-demand custom apparel and gifts) and Revival Maven Co. (print-on-demand faith-based niche store). Handled everything independently: brand identity and logo design in Canva, full store setup, SEO-optimized product listings, keyword research using Erank and RankHero, product positioning, pricing strategy, and customer communication. Both shops taught me the full lifecycle of ecommerce, from niche selection and branding to driving traffic and converting buyers.
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Founded and managed the Bennett Athletic Booster Club, creating all branded marketing materials, event promotions, and community communications from scratch in Canva. Designed sponsorship flyers, homecoming event schedules, concession menus, merchandise promotions, and fundraising event graphics. Coordinated volunteers, managed concessions operations, ran fundraising campaigns, and oversaw event logistics for all school athletic events. Built community engagement through consistent branded content and communications that kept parents, businesses, and fans informed and involved.
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Built and optimized a fully branded LinkedIn presence as a Virtual Assistant and Social Media Strategist. Grew to 2,114 followers with 500+ connections, generating 474 post impressions with 15,700% growth in the past 7 days. Created all branded content, graphics, and posts in Canva, including educational carousels, service highlight posts, and client-targeted content for photographers, realtors, coaches, and ecommerce sellers. Developed a consistent content strategy targeting small business owners and entrepreneurs across multiple niches.
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