Brand & Marketing Strategy
Brand & Marketing Strategy
FIREUP Cookware | Fractional CMO
FIREUP is an innovative cast-iron cookware brand founded by an Oxford-trained rocket scientist and a traditional cookware manufacturer. Its patented fin technology distributes heat across the base and sides of the pan for faster, more even cooking.
As Fractional CMO, I am working with the founder to define the brand’s positioning, establish core value system. I also lead strategic marketing initiatives and stakeholder profiling that will translate their innovation into a distinctive brand proposition and a clear growth roadmap.
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38
Mysa Organics - A conscious wellness and hygiene brand. Made to order. Small batches and slow commerce.
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133
About
LeEco
LeEco was building towards a connected technology and entertainment ecosystem, with India as an important market in that expansion. Its proposition brought technology, content and connected experiences together across smartphones, entertainment and television.
I worked closely with the LeEco India team across multiple technology launches, helping translate that larger ecosystem into content and consumer experiences for the Indian market.
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