Projects using Figma in Belo HorizonteProjects using Figma in Belo HorizonteFor this project, I designed a high-fidelity landing page for NEWSTING, a fashion brand focused on trend-driven aesthetics. My goal was to create a visual identity that feels energetic and bold, catering specifically to a younger, fashion-forward demographic.
My Design Approach:
Dynamic Layout Strategy: I utilized asymmetrical framing and overlapping elements to break the traditional grid, giving the site a modern, editorial feel that stands out from standard e-commerce templates.
Conversion-Driven UX: As seen in the attached image, I prioritized a seamless shopping flow by integrating high-impact "Shop Now" CTAs and clear, scannable pricing structures to reduce friction.
Brand Identity: I carefully curated a vibrant color palette and clean typography to reflect the "Style Revolution" concept, ensuring the visual language resonates with the brand's core values—as showcased in the attached image.
Interactive Focus: I developed the interface with a focus on product cards and clean navigation, keeping user experience at the forefront of every interaction point.
This project represents my ability to blend creative graphic design with strategic UI/UX principles to build an e-commerce experience that is as functional as it is visually compelling.
