Projects using Midjourney in BedfordProjects using Midjourney in BedfordGolf Film — Vintage Luxury Brand Concept
This project is a short-form brand film exploring rule-breaking within a traditionally formal sport. The work balances restraint and irreverence, using classic golf iconography as a backdrop for subtle, confident disruption.
The visual language leans into vintage luxury and analog texture, allowing composed, proper imagery to set up moments of quiet defiance. The contrast is intentional. Polished environments, broken rules.
The film was designed to feel editorial rather than commercial, prioritizing atmosphere, composition, and wit over overt product messaging.
Scope:
Concept and narrative framework
Shot list and visual pacing
Vintage film and color treatment
Integrated product moments
A concise, editorial-style piece built on restraint, confidence, and tone. Leadership Framework — Brand Identity System
This project is a brand identity system built around balance, integration, and clarity in complexity. The work focused on creating a flexible visual language rather than a single campaign.
The system includes logo architecture, typography, color, photography direction, and cross-channel usage for web, social, presentations, and print. The visual approach is calm and intentional, using space, restraint, and rhythm to express unity and confidence.
• Logo system and iconography
• Typography and color palette
• Photography and design motifs
• Cross-channel application rules
• Brand style guide 
