Freelancers using Metabase in Barcelona
Freelancers using Metabase in Barcelona
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Jesus Malo
Barcelona, Spain
Marketing Addict, Not a guru but... I solve things.
$1k+
Earned
1x
Hired
7
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Marketing Addict, Not a guru but... I solve things.
18
weargustin.com from stabilization to efficient scaling When I joined the Gustin account, the goal wasn’t “spend more,” it was make the existing budget actually work. They had solid demand, but performance was inconsistent and they were hesitant about structured scaling. Over the first month, I focused on: cleaning the campaign architecture in general Today, we’re: increasing budgets into Q1 2026 maintaining efficiency instead of trading ROAS for volume This wasn’t just paid media. It was: creative direction disciplined optimization Because right now, you can’t just be a “media buyer.” You need to actually understand the business. And honestly, it’s been good to see a brand lean into structure, trust the process, and win from it.
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Shopify Optimization
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3
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quick win to share: we just generated the first 2 sales for a brand new product entering a highly competitive market. this wasn’t easy-mode. it took multiple CRO iterations, heavy creative testing, refining hooks, and validating hypotheses with real data. no magic here, just consistency, optimization, and trusting the process even when the market is crowded. this is the foundation we scale from 🙌
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A few months ago, right before the holiday rush, I worked with ByFyne on tightening their paid growth. We doubled down on UGC, then pushed the strongest creatives through Meta and Google with disciplined testing. No gimmicks, just better workflows, faster feedback, and making sure the winners actually scaled. Month over month, ROAS climbed by about +3 point and performance became way more predictable, even with some content chaos early on. Big takeaway: most brands don’t need to “reinvent” paid they need cleaner systems and creatives built for how people actually buy. Happy to share more if anyone’s curious about the process.
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Kate Busby
Barcelona, Spain
Fractional CMO
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Fractional CMO
0
Novakid Brand Campaign 2024
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0
27
Hello everyone! I’m Kate, a global marketing director turned remote fractional CMO. I’ve led international campaigns for Coca-Cola, McDonald’s, and scaled ARR up to 40% year-on-year for edtech series B Novakid, building teams across 4 continents and launching GTM strategies in 30+ markets. Now I coach founders and marketing teams on how to sharpen their brand positioning and grow faster. Each week, I offer a few no-BS learnings on AI and marketing that I apply to my client portfolio. Behind the scenes, I offer mentoring sessions for founders who want sharp, actionable GTM insights. Originally from the UK, now soaking up life in Barcelona with my two sons and a library that keeps multiplying. Follow what’s next: https://www.linkedin.com/in/busbykate/ Looking forward to learning, supporting, and building with you all!
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Protect Our Future, Too
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Multilingual Content for Global Leading in Coworking Spaces
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Metabase
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