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Jesus Malo's avatar
Jesus Malo
Barcelona, Spain
Marketing Addict, Not a guru but... I solve things.
$1k+
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Hired
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Marketing Addict, Not a guru but... I solve things.
Cover image for recently wrapped a really fun project with Furrbby, a pet br...
recently wrapped a really fun project with Furrbby, a pet brand that needed traction fast. We focused on tightening their paid media stack across Meta and Google, dialing in catalog + retargeting, and cutting anything that wasn’t pulling its weight. ROAS moved from ~1.5 to around 2.9–3, while keeping budgets efficient and scalable. I’ve worked with 30+ pet brands over the years, and this one reminded me why I like the space so much: clear behavior signals, tons of creative angles, and fast feedback loops. If anyone here is in ecom and struggling to get consistency from paid ads, happy to share what worked, what didn’t, and how we approached testing on this one.
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Cover image for Shopify Optimization
Shopify Optimization
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Cover image for quick win to share: we
quick win to share: we just generated the first 2 sales for a brand new product entering a highly competitive market. this wasn’t easy-mode. it took multiple CRO iterations, heavy creative testing, refining hooks, and validating hypotheses with real data. no magic here, just consistency, optimization, and trusting the process even when the market is crowded. this is the foundation we scale from 🙌
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Cover image for A few months ago, right before the holiday rush, I worked wi...
A few months ago, right before the holiday rush, I worked with ByFyne on tightening their paid growth. We doubled down on UGC, then pushed the strongest creatives through Meta and Google with disciplined testing. No gimmicks, just better workflows, faster feedback, and making sure the winners actually scaled. Month over month, ROAS climbed by about +3 point and performance became way more predictable, even with some content chaos early on. Big takeaway: most brands don’t need to “reinvent” paid they need cleaner systems and creatives built for how people actually buy. Happy to share more if anyone’s curious about the process.
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