Projects using Higgsfield AI in AwkaProjects using Higgsfield AI in AwkaMcDonald’s AI Video Ad Concept
This project explores the future of advertising through AI-driven creativity. I created a high-impact promotional video ad concept for McDonald’s using Higgsfield Marketing Studio, with prompt development powered by Claude AI.
The goal was to simulate a modern, scroll-stopping ad that feels both cinematic and brand-authentic. I focused on crafting a visually rich narrative that highlights McDonald’s iconic products while maintaining a fast-paced, engaging flow suitable for digital platforms.
From ideation to execution, the process involved developing structured prompts, refining visual direction, and guiding the AI to achieve consistent branding, lighting, and mood. Special attention was given to composition, color grading, and product emphasis to ensure the final output aligns with real-world advertising standards.
This project demonstrates how AI can be used not just as a tool, but as a creative partner in producing compelling marketing content at scale. 
