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McDonald’s AI Video Ad Concept
This project explores the future of advertising through AI-driven creativity. I created a high-impact promotional video ad concept for McDonald’s using Higgsfield Marketing Studio, with prompt development powered by Claude AI.
The goal was to simulate a modern, scroll-stopping ad that feels both cinematic and brand-authentic. I focused on crafting a visually rich narrative that highlights McDonald’s iconic products while maintaining a fast-paced, engaging flow suitable for digital platforms.
From ideation to execution, the process involved developing structured prompts, refining visual direction, and guiding the AI to achieve consistent branding, lighting, and mood. Special attention was given to composition, color grading, and product emphasis to ensure the final output aligns with real-world advertising standards.
This project demonstrates how AI can be used not just as a tool, but as a creative partner in producing compelling marketing content at scale.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Self-initiated AI beauty campaign for NYX
Smushy Matte Lip Balm…. Concept to content suite no studio, no
models booked, no production budget.
The creative direction I landed on: sensory overload meets dessert fantasy. The product smells like strawberry cheesecake so every visual had to feel like that. Dripping gloss. Glossy lips. Real-looking food textures. The line between the product and the dessert had to blur completely.
─── The WORKFLOW ───
Nano Banana 2 → image generation & prompting inside
Higgsfield → image refinement & visual direction
Kittl → motion & video treatment using
Seedance 2.0 → video animation, smooth
transitions & sensory color blending
Claude → creative strategy & campaign structure
The Result….
14-asset AI beauty campaign suite including
product heroes, editorial lip shots,
model campaign frames & motion reel.
Delivered at a fraction of traditional production cost with zero studio time, zero model booking fees, and zero location costs.
Let's build something.
AI VIsual DesignerPrompt EngineeringClaudeHiggsfield AIKittlcreativeaiflowaivideocreationaivideomarketingAI Video Production
TOP 🙌
Seedance 2.0 continues to surprise me — and I’m still actively testing its limits.
As an experiment, I created a dynamic concept: a ninja being relentlessly chased by a futuristic Medusa — blending cinematic storytelling, fast-paced action, and visually striking environments.
What I’ve discovered through multiple iterations: if you build the right narrative structure, Seedance 2.0 can intuitively reconstruct your original vision with impressive accuracy.
Structure that works:
• Location — define exactly where the scene takes place (city, desert, futuristic hall, rainy night street)
• Emotion — set the tone and feeling (tension, euphoria, dark determination, adrenaline)
• Action — describe step-by-step what is happening (who does what, and in what sequence)
• Atmosphere — establish the overall visual style (cinematic, neon, raw, minimalistic)
The more precise your structure, the better AI understands your intent — leaving less room for randomness.
This unlocks a new level of possibilities for brands:
• rapid validation of creative concepts
• high-quality content at scale
• scroll-stopping visuals for TikTok & Reels
Adding sound design through ElevenLabs takes it even further — giving these visuals a whole new layer of immersion and realism.
We’re entering a phase where creativity is no longer limited by production — only by imagination.
If you're a brand, agency, or creator looking to explore AI-driven video content — feel free to reach out via DM. Open to collaborations and custom projects.
Currently available on Higgsfield AI & ElevenLabs.
Haha, this could be a Mobile game Ad for Sure
Finally, I don’t need to shrink my ideas to make them possible!
Isn’t that the dream?
My creative ideas are often technically complex. The gap between what I imagine and what I can build alone used to be the biggest bottleneck in my work
But now, with AI, I can finally spread my wings and fantasize fully 🧚♀️
We’re so lucky to live in this moment with all these slightly crazy technologies right at our fingertips!
I genuinely feel like I'm living my best creative life, having Claude Code as a creative-technical partner. I describe the concept, how it should feel, move, and respond, and it translates that into GSAP timelines, Three.js scenes, and Webflow integrations. Not just code, but structure I can work with
I stay in the creative layer
It handles the technical translation
So instead of simplifying ideas to fit my capacity,
I can finally follow them fully!
Curious, have you already integrated AI into your workflow?
Any interesting setups or tools?
Would love to steal them👀
Yes it's crazy what Claude can do. I spent the whole day yesterday trying to create systems that would work for me
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