Freelancers in Athens

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Logos, brand systems, and shelf-worthy book covers

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Logos, brand systems, and shelf-worthy book covers

Cover image for A small behind-the-scenes look at

A small behind-the-scenes look at the Juthour Olive Oil identity. This video shows part of the logo illustration process, from the initial drawing to seeing the mark applied on one of the packaging mockups. Since the full brand identity has already been shared, I wanted this post to focus more on the craft behind the mark and how it begins to live on the product. Sometimes the smallest details in a logo are what help the whole brand feel more grounded, intentional, and connected to its story.

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Recently, I expanded one of my brand identity projects into a new product line, and it reminded me how much branding goes beyond just a logo. For Juthoor, I expanded the existing visual identity into a spice product line by carrying the brand system across labels, lids, product photography, and a cohesive family of blends. The original identity already had its own personality, color story, typography, and visual direction. For this expansion, I focused on translating that foundation into a product line that felt cohesive, elevated, and true to the brand’s story. I wanted each product to feel distinct while still belonging to the same brand world. Traditional, warm, elegant, and rooted in cultural storytelling. The goal was for the new line to feel like a natural next chapter. Fresh, but still familiar. This is my favorite part of brand design. Creating a system that has enough personality to be memorable, but enough flexibility to grow with the business.

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Cover image for Reimagined cover for The Picture

Reimagined cover for The Picture of Dorian Gray by Oscar Wilde. The whole book turns on one idea: Dorian stays young and beautiful while his portrait quietly rots in his place, absorbing every sin. The painting becomes a mirror of who he really is while his outward appearance remains untouched. So I flipped the usual setup. The decaying figure lives inside the gilded frame, while Dorian himself becomes the shadow in the corner—faceless, reduced to two pale eyes watching what he’s become. That’s the part of the story I wanted on the shelf. Everything else builds around that idea: sickly green damask wallpaper for a Victorian drawing room gone to rot, a hand-drawn gold frame to represent beauty and vanity, and a restrained color palette where the only real color comes from the red of his tie and the blood. I then layered in distressed textures to make the cover feel less like a design and more like an object that’s been hanging in that house for far too long. The Picture of Dorian Gray is one of my favorite books of all time, so this was an especially fun project to bring to life.

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Cover image for Baity already had their look

Baity already had their look down. They just needed a way to bring it off the screen and into the real world. So I made them a flyer/poster: something you can actually hand to someone that still nudges them back online. The bread photoshoot (theirs!) did so much of the work, bringing all that warmth and texture you really can't fake. And the QR code handles the rest, turning a quick glance into an easy next step. Honestly, this is my favorite kind of work: brand systems that live beyond the logo. Every little touchpoint, from identity to print, should feel intentional, recognizable, and actually useful.

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It’s all in the details

It’s all in the details

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Logo for a local business

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Cover image for Pricing Sheets

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Cover image for @knox_pops

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🔒 Prioritizing Privacy in Cybersecurity & Web Dev

🔒 Prioritizing Privacy in Cybersecurity & Web Dev

Cover image for Raspberry Pi Web Server

Raspberry Pi Web Server

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Cover image for Social Media Website

Social Media Website

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Cover image for Public Heath News Article Website Development

Public Heath News Article Website Development

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Design creates culture. Culture shapes values.

Design creates culture. Culture shapes values.

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Cover image for Chicago Bulls Legacy

Chicago Bulls Legacy

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Cover image for Collage Design Work

Collage Design Work

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