Freelance Graphic Designers in Athens
Freelance Graphic Designers in Athens
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Abir Odeh
Cleveland, USA
Logos, brand systems, and shelf-worthy book covers
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Logos, brand systems, and shelf-worthy book covers
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A small behind-the-scenes look at the Juthour Olive Oil identity. This video shows part of the logo illustration process, from the initial drawing to seeing the mark applied on one of the packaging mockups. Since the full brand identity has already been shared, I wanted this post to focus more on the craft behind the mark and how it begins to live on the product. Sometimes the smallest details in a logo are what help the whole brand feel more grounded, intentional, and connected to its story.
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Reimagined cover for The Picture of Dorian Gray by Oscar Wilde. The whole book turns on one idea: Dorian stays young and beautiful while his portrait quietly rots in his place, absorbing every sin. The painting becomes a mirror of who he really is while his outward appearance remains untouched. So I flipped the usual setup. The decaying figure lives inside the gilded frame, while Dorian himself becomes the shadow in the corner—faceless, reduced to two pale eyes watching what he’s become. That’s the part of the story I wanted on the shelf. Everything else builds around that idea: sickly green damask wallpaper for a Victorian drawing room gone to rot, a hand-drawn gold frame to represent beauty and vanity, and a restrained color palette where the only real color comes from the red of his tie and the blood. I then layered in distressed textures to make the cover feel less like a design and more like an object that’s been hanging in that house for far too long. The Picture of Dorian Gray is one of my favorite books of all time, so this was an especially fun project to bring to life.
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Baity already had their look down. They just needed a way to bring it off the screen and into the real world. So I made them a flyer/poster: something you can actually hand to someone that still nudges them back online. The bread photoshoot (theirs!) did so much of the work, bringing all that warmth and texture you really can't fake. And the QR code handles the rest, turning a quick glance into an easy next step. Honestly, this is my favorite kind of work: brand systems that live beyond the logo. Every little touchpoint, from identity to print, should feel intentional, recognizable, and actually useful.
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This branding project was created for Juthoor, a Palestinian olive oil brand rooted in heritage, resilience, and cultural identity. The name “Juthoor,” meaning roots, represents connection to land, family, legacy, and belonging. The visual identity was inspired by centuries of Palestinian olive harvest traditions and centered around storytelling through symbolism. The final logo features a respected Palestinian woman (“Haja”) in traditional dress carrying olives — reflecting the generations of women who nurtured the land and preserved these traditions through time. Drawing inspiration from olive trees, handcrafted harvesting, traditional embroidery, and the landscapes of Palestine, the branding was designed to feel timeless, authentic, and deeply human. More than a product, the identity represents heritage, resilience, and a return to the roots.
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Emily Wilson
Athens, USA
It’s all in the details
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It’s all in the details
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Pricing Sheets
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33
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Pricing Sheet
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12
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Logo Challenge
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6
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Logo for a local business
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5
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Dawson Reid
Cleveland, USA
Design creates culture. Culture shapes values.
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Design creates culture. Culture shapes values.
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9-1-1 USA Logo
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10
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Chicago Bulls Legacy
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13
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Collage Design Work
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15
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