Freelancers using Sora in Athens
Freelancers using Sora in Athens
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Zacharenia Piperaki
Athens, Greece
Performance Marketing & AI Strategy for DTC Brands | 2x ROAS
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Performance Marketing & AI Strategy for DTC Brands | 2x ROAS
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Role: AI Creative Director & Prompt Engineer Tools: Gemini, Midjourney, Sora, Photoshop, Canva Timeline: 1 Week The Challenge The Bottleneck of Traditional Fashion Shoots For a fast-moving fashion brand, producing high-quality editorial imagery is usually a logistical nightmare involving location scouting, model casting, photographers, and lighting crews. We needed to launch a new knitwear collection but lacked the time and budget to execute multiple location shoots (Subway, Art Deco Elevator, Urban Night) to test which aesthetic resonated best with our audience. 💡 The Solution "Hard Prompting" for High-Fidelity consistency I utilized advanced prompt engineering techniques with LLM's to bypass the traditional production pipeline. Production Velocity: Delivered 150+ high-resolution editorial images in 7 days.
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From 0.40% to 11% CTR | Swimwear Brand Case Study Role: Performance Marketing Strategist & Creative Director Goal: Increase CTR and engagement for a boutique swimwear launch Approach: • Strategized a high-contrast, emotionally resonant concept • Shot bold visuals contrasting snow + sea to break scroll inertia • Created copy + ad sets tailored for cold and warm audiences • Launched multi-platform campaigns (IG + Meta Ads) Result: • CTR boost from 0.40% → 11% • Cost-per-click down by 68% • Doubled landing page views in 10 days
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Creative Strategy, Funnel Optimization Premium Pet Product Brand
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Helped a 6-figure ecommerce brand scale through daily Meta ads optimization. Ran extensive testing on creatives, audiences, and placements. Generated 600+ additional sales and found 3 winning ad sets that are still profitable today.
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