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Cover image for VIKINGOS is a vibrant frozen
VIKINGOS is a vibrant frozen dessert brand founded by two young siblings with a shared vision of creating refreshing, high-quality fruit treats that bring joy to every customer. Specializing in "Bolis"—a popular Latin American frozen dessert made from natural fruit blends and served in convenient frozen pouches—the brand combines tradition, creativity, and youthful entrepreneurship. The goal of this branding project was to develop a bold and memorable visual identity that reflects the founders' adventurous spirit while standing out in a highly competitive market. Inspired by the strength and determination associated with Vikings, the logo features a distinctive emblem paired with bold typography, creating a modern identity that is both energetic and instantly recognizable. The color palette was carefully selected to evoke freshness, fun, and confidence, making the brand appealing to children, teenagers, and families alike. Every element was designed to ensure versatility across product packaging, carts, freezers, uniforms, social media, promotional materials, and future retail locations. More than just a logo, this project established the foundation for a scalable brand capable of growing from a local family business into a recognizable name within the frozen dessert industry. Project Highlights: Brand Strategy,Logo Design,Food & Beverage Branding,Packaging Design,Visual Identity System,Typography Selection,Color Palette Development,Social Media Branding. VIKINGOS demonstrates how strategic branding can transform a family-owned startup into a distinctive and memorable consumer brand. By combining a bold visual identity with a clear brand story, the project creates an emotional connection that celebrates entrepreneurship, quality, and the simple joy of sharing delicious frozen treats with family and friends.
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Cover image for PIZZA 100 is a modern
PIZZA 100 is a modern artisanal pizza brand created to celebrate authentic Italian craftsmanship while delivering a vibrant and memorable dining experience. The objective of this branding project was to develop a visual identity that communicates quality, tradition, and personality in a way that stands out in the highly competitive food industry. Inspired by handcrafted recipes and wood-fired pizza culture, the logo combines a playful chef's hat, decorative flourishes, and a slice of pizza to create a distinctive and approachable brand. The typography balances elegance with warmth, giving the identity a handcrafted character that reflects the authenticity of the product. The visual system was designed to be flexible across restaurant signage, food packaging, uniforms, delivery boxes, social media, menus, and promotional materials, ensuring strong brand recognition at every customer touchpoint. Beyond designing a logo, the project focused on creating a complete visual identity capable of supporting future business growth while maintaining a welcoming and premium personality. Project Highlights: Brand Strategy,Restaurant Branding,Logo Design,Visual Identity Design,Typography Selection,Packaging Design,Menu & Signage Design,Social Media Branding. This project showcases how thoughtful branding can transform a restaurant into a recognizable and engaging brand. By blending artisan tradition with modern design principles, PIZZA 100 delivers a visual identity that reflects authenticity, quality, and a memorable dining experience while remaining versatile for both physical and digital applications.
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