Brand Design Projects in AgraBrand Design Projects in AgraMeet VEYA- the fashion mascot of a fictional Gen Z fashion brand. ✨
VEYA is an original mascot created for a fictional Gen Z fashion brand built around self-expression, creativity, and confidence.
Rather than creating just a character, I designed a complete visual identity system where VEYA comes to life across multiple brand touchpoints- including campaign posters, website landing pages, flagship showrooms, book and magazine covers, stickers, packaging, shopping bags, clothing tags, shoe boxes and more..
Character Brief
Mascot Name: VEYA
Fashion Brand: VEYA
Logo: VY
Role: Style Muse / Fashion Explorer
Personality: Creative, confident, curious, playful, and inspiring.
Here's project link:
https://www.recraft.ai/project/8dc703d3-799c-4474-bbf7-09d87153b188
VEYA believes fashion is not about following trends- it's about discovering your own style and expressing who you are.
This project explores how a single mascot can become the face of an entire fashion world through storytelling, consistency, and a strong visual identity.
#RecraftAI #MascotDesign #CharacterDesign #BrandIdentity #FashionBrand #GenZDesign #3DCharacter #BrandDesign #CreativeAI #DesignChallenge #AIArt VITALIX: Premium Botanical Soda | Brand Identity & Packaging Concept 🌿✨
The Concept
Meet VITALIX—a conceptual high-end beverage brand designed for the modern palate. The goal was to step away from traditional, cluttered soda packaging and create a visual identity that feels sophisticated, refreshing, and unapologetically premium.
The Visual Direction
To capture the essence of a "Botanical Soda," the design system relies on a modern, minimal, and highly refined aesthetic. I focused on luminous, punchy color palettes that instantly communicate the flavor profiles, paired with crisp, elegant typography. The metallic accents and moody, cinematic lighting in the mockups elevate the product, positioning it as a top-tier lifestyle beverage.
The Flavor Lineup & Color Story:
🫐 Blackcurrant & Elderflower (Juniper Infused): Deep, oceanic blues and teals to evoke a crisp, sophisticated midnight vibe.
🌸 Pink Grapefruit & Rose (Cardamom Infused): Soft, luminous pinks and rose golds for an elegant, warm, and inviting feel.
🍊 Blood Orange & Thyme (Ginger Infused): Rich, earthy oranges and coppers to highlight a bold, spicy, and grounded flavor profile.
The Takeaway
Packaging isn't just a container; it's the first taste of the product. This project explores how lighting, typography, and clean layouts can completely transform consumer perception.
Open to new freelance projects and collaborations! Let's build something beautiful together. 🚀
— Design & Concept by Ishant