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Cinzia Nicoletti's avatar
Cinzia Nicoletti
33100 Udine, Italy
React Native & Custom Sites with Passion 💫 12+ yrs exp
$1k+
Earned
1x
Hired
5.0
Rating
7
Followers
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React Native & Custom Sites with Passion 💫 12+ yrs exp
Cover image for Cinzia Nicoletti - Senior Full Stack Developer
Cinzia Nicoletti - Senior Full Stack Developer
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310
Cover image for Base App - React Native
Base App - React Native
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61
Cover image for Menù Fisso - React Native application
Menù Fisso - React Native application
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120
Cover image for Storivox – Alexa app, React
Storivox – Alexa app, React
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80
Oksana Hranovska's avatar
Oksana Hranovska
Nova Gorica, Slovenia
Lifecycle Marketing Consultant |Customer Retention
New to Contra
Lifecycle Marketing Consultant |Customer Retention
Cover image for ALD Kitchen is a US-based
ALD Kitchen is a US-based eCommerce company selling professional kitchen equipment to restaurants, cafés, bakeries, dessert businesses, and other food-service operators. The company needed to move its email marketing from Intercom to Klaviyo while preserving customer data and building a more structured system for acquisition, conversion, education, retention, and reactivation. This was not simply a platform migration. The project required a complete lifecycle architecture that could support a longer and more considered buying journey typical of professional equipment purchases. My role I led the lifecycle strategy and implementation, including: • Planning the migration from Intercom to Klaviyo • Preparing and structuring customer data • Developing the segmentation framework • Designing the lifecycle communication architecture • Planning automation logic and customer transitions • Creating email sequences and campaign content • Writing email copy • Coordinating email production • Configuring automated flows in Klaviyo • Planning educational and promotional campaigns • Monitoring campaign and flow performance • Identifying optimisation opportunities from Klaviyo data The challenge ALD Kitchen had customer and communication data in Intercom, but needed an email platform better suited to eCommerce automation, segmentation, revenue attribution, and campaign management. The new system needed to: • Preserve and organise the existing contact database • Separate customers according to engagement and purchase status • Introduce automated communication for key lifecycle stages • Recover abandoned checkout opportunities • Support customer onboarding and reactivation • Maintain engagement through educational content • Build loyalty after a purchase • Collect customer feedback • Support regular product and promotional campaigns • Connect email activity with revenue and order data The main challenge was ensuring that contacts did not receive messages that conflicted with their current customer state. The solution I migrated the email marketing operation to Klaviyo and built a coordinated lifecycle system around four connected areas: - Contact migration and database preparation - Customer segmentation - Automated lifecycle flows - Educational and promotional campaigns The resulting system combined revenue-focused automation with content designed to educate professional buyers and support considered equipment purchases. 1. Migrating from Intercom to Klaviyo The first stage involved preparing ALD Kitchen’s existing contact data for migration. Before importing contacts into Klaviyo, the database was reviewed and structured to preserve the information required for segmentation, consent management, automation, exclusions, and campaign targeting. The work included: • Preparing the existing contact database • Importing contacts into Klaviyo • Organising contact properties • Reviewing subscription status • Creating the necessary lists and segments • Preparing audiences for automated flows • Establishing the foundation for campaign and revenue tracking This gave the company a centralised email platform structured around eCommerce behaviour and customer lifecycle stages. 2. Building the segmentation framework Segmentation was used to prevent every contact from receiving the same communication regardless of their relationship with the brand. The database was organised using signals such as: • Subscription status • Email availability and consent • Previous purchases • Time since the last purchase • Engagement with previous emails • Participation in specific automated flows • Completion of a purchase • Eligibility for onboarding or reactivation communication These conditions helped determine which messages each customer should receive and which automations or campaigns should be suppressed. 3. Creating the automated lifecycle system The Klaviyo architecture included flows covering acquisition, conversion, engagement, feedback, loyalty, and reactivation. Onboarding flow A five-email onboarding sequence introduced new subscribers to ALD Kitchen and gradually moved them toward their first purchase. The journey covered: - Welcome and brand introduction - Store benefits and bestselling products - Answers to common customer questions - Social proof and additional brand touchpoints - A purchase-focused message for subscribers who had not yet converted - The sequence combined education, product discovery, objection handling, and conversion support. - Abandoned checkout flow - The abandoned checkout automation targeted high-intent visitors who began the purchasing process but did not complete their order. Its role was to: • Return customers to the checkout • Remind them about the products they selected • Reduce hesitation and loss of demand • Recover revenue automatically • Stop recovery messages after a completed purchase This became one of the strongest flows in terms of attributed revenue. Educational content flow Professional kitchen equipment often requires more consideration than a typical consumer purchase. To maintain engagement between promotional campaigns, I developed an educational content flow covering topics such as equipment selection, product use, recipes, maintenance, and food-service business ideas. Engagement-based logic determined whether a contact should receive the next article, helping the brand remain useful during a longer buying cycle. Post-purchase and loyalty communication Post-purchase automation extended the journey beyond the transaction by supporting customers after the order and creating opportunities for future engagement. The system included: • Post-purchase communication • Customer feedback and NPS requests • Educational content after purchase • Loyalty-oriented messaging • Reactivation of inactive customers Each flow was designed around a specific customer state rather than operating as an isolated sequence. 4. Campaign strategy and optimisation Alongside the automated flows, I planned and produced educational, product-focused, and promotional campaigns. Campaign audiences were selected using customer status, engagement, purchase history, and eligibility rather than relying on broad sends to the entire database. Klaviyo data was then used to evaluate: • Campaign and flow engagement • Order activity • Attributed revenue • Flow contribution • Customer movement through the lifecycle • Opportunities for optimisation Results The connected lifecycle system generated measurable improvements across both revenue and engagement: • $16.8K in attributed revenue • 54% growth compared with the previous period • 51.54% average flow open rate • 73.01% increase in fulfilled order rate The project transformed ALD Kitchen’s email marketing from fragmented communication in Intercom into a centralised Klaviyo system connecting customer data, segmentation, automated journeys, educational content, campaigns, orders, and revenue. Business impact ALD Kitchen gained more than a new email platform. The company received a lifecycle infrastructure that could: • Respond to customer behaviour • Support a longer buying journey • Recover high-intent demand • Educate professional buyers • Coordinate campaigns with automated flows • Continue the relationship after purchase • Connect email activity with measurable revenue This project demonstrates how a platform migration can become an opportunity to redesign the entire customer communication system—not simply transfer contacts and rebuild individual automations.
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30
Cover image for Lifecycle Anatomy is my independent
Lifecycle Anatomy is my independent publication exploring customer journeys, retention systems, behavioral signals and CRM strategy. I turn recurring lifecycle challenges into practical frameworks that help marketing teams build more coordinated and customer-centered communication systems. Read the publication: https://oksanahranovska.substack.com/
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Cover image for Signals Over Metrics: Measuring Lifecycle
Signals Over Metrics: Measuring Lifecycle Marketing Performance Short description An expert article exploring how behavioral signals can provide a clearer understanding of lifecycle marketing performance beyond traditional email metrics. Project overview Lifecycle marketing performance is often evaluated through isolated metrics such as open rates, click rates, and campaign revenue. While useful, these numbers do not always explain whether customers are progressing through their journey, building engagement, or showing early signs of disengagement. In this article, I explore a more strategic approach to lifecycle measurement that focuses on customer behavior, progression signals, and the broader relationship between marketing activity and customer experience. The article reflects my work in lifecycle strategy, retention, customer journey analysis, and behavioral segmentation
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Cover image for Scaling Email Revenue Through Lifecycle
Scaling Email Revenue Through Lifecycle Marketing for Ayana Crystals Short description Developed a coordinated Klaviyo lifecycle marketing system that increased total email revenue by 133.75% and automated flow revenue by 78.38%. Project overview Ayana Crystals is an eCommerce brand offering crystals, jewelry, and spiritual products. The company needed a more structured approach to email marketing that could convert new subscribers, recover abandoned purchases, engage different audience segments, and increase revenue from automated customer journeys. I developed the lifecycle marketing strategy, planned and optimized automated flows, created campaign concepts and copy, and connected different subscriber acquisition paths with relevant customer journeys in Klaviyo. The challenge The brand had several opportunities to acquire subscribers through its store, blog, and crystal quiz, but these entry points needed coordinated follow-up experiences. The main objectives were to: - Turn new subscribers into first-time customers. - Create separate journeys based on subscription source and customer intent. - Recover abandoned purchases. - Re-engage inactive customers. - Increase revenue from automated email flows. - Maintain a consistent brand voice across campaigns and automations. My role - Lifecycle Marketing Strategist & Email Marketing Consultant I was responsible for: - Lifecycle and email marketing strategy. - Customer journey planning. - Automated flow architecture. - Segmentation and targeting. - Campaign concepts and planning. - Email copy and content structure. - Performance analysis and optimization. - A separate designer created the final email visuals based on my strategy, copy, and content direction. What I delivered - Main Welcome Flow for new subscribers. - Abandoned Checkout Flow. - Reactivation Flow for inactive customers. - Dedicated Welcome Flow for crystal quiz participants. - Dedicated Welcome Flow for blog subscribers. - Website discount signup form. - Blog subscription form. - Promotional and educational email campaigns. - Audience segmentation and personalized messaging. - Ongoing analysis and optimization of Klaviyo performance. Strategic approach Instead of sending every subscriber through the same generic welcome sequence, I created journeys based on how and why each person entered the database. Quiz participants received communication connected to their expressed interests, while blog subscribers entered a more educational journey. Store subscribers received a conversion-focused welcome experience, and inactive customers were moved into a dedicated reactivation flow. This created a more relevant customer experience across acquisition, conversion, and re-engagement stages. Results - 133.75% increase in total email revenue. - 78.38% increase in automated flow revenue. - 101.41% increase in the placed order rate generated by automated flows.
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Alessandro Dri's avatar
Alessandro Dri
33033 Codroipo, Italy
Drum Recordings for your Best Music!
Drum Recordings for your Best Music!
Cover image for Music composition for Podcasts | Soundtrack | Mix and Master
Music composition for Podcasts | Soundtrack | Mix and Master
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5
Cover image for Unique Drumming Style
Unique Drumming Style
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20
Cover image for Write and record a backing track!
Write and record a backing track!
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29
Cover image for Alessandro Dri
Alessandro Dri
0
21
Irene Pinatto's avatar
Irene Pinatto
33100 Udine, Italy
Multidisciplinary Graphic Designer
Multidisciplinary Graphic Designer
Cover image for JOV
JOV
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42
Cover image for NDA NABA Design Award 20-21
NDA NABA Design Award 20-21
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18
Cover image for OUTPUMP Issue 0-3
OUTPUMP Issue 0-3
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8
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Alessandro Falcone's avatar
Alessandro Falcone
34170 Gorizia, Italy
Web Solutions: From Vision to Reality 🌐
Web Solutions: From Vision to Reality 🌐
Cover image for ImmobilAutoManager
ImmobilAutoManager
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5
Cover image for Immobiliare-FVG
Immobiliare-FVG
0
7
Cover image for Auto-FVG
Auto-FVG
0
6
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