Freelancers using Mixpanel in Fuengirola
Freelancers using Mixpanel in Fuengirola
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Javier Aranda Serralbo
29640 Fuengirola, Spain
Lifecycle & GTM growth lead
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Lifecycle & GTM growth lead
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Designed onboarding and activation messaging to help new users reach product value faster. Scope of work Definition of activation events Onboarding lifecycle messaging Behavior-based email triggers Experimentation with onboarding sequences Impact Improved onboarding engagement Faster time to value Higher early product usage
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44
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Developed lifecycle messaging focused on improving retention and re-engaging inactive users. Scope of work Churn analysis User segmentation Retention campaign design Reactivation messaging Impact Improved engagement among inactive users Better feature discovery Higher long-term retention
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27
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Designed and implemented a lifecycle communication system for a SaaS product scaling from 70k to more than 350k monthly active users. The project focused on structuring how users move from signup to activation, engagement and long-term retention. - Customer lifecycle mapping - User segmentation - Lifecycle messaging strategy - Automation design - Lifecycle performance analysis
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36
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Designed and launched a CRM system for a RevGen team to manage leads, deals and forecasting. Capabilities implemented Lead pipeline with Kanban workflow Automated lead assignment Direct contact with leads through integrated tools Lead engagement tracking Revenue forecasting dashboards Impact Clear pipeline visibility Faster lead follow-up Better deal tracking and forecasting
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