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I supported the development of a high-end coffee table book as a creative consultant, coordinating visual direction with the design team to make the book feel more modern, cohesive, and easier to read. I wasn’t the designer, but I led key decisions across typography, color, and book layout so the pacing matched the amount of text and imagery. We’re now building the book’s social presence and planning the second edition with a clearer commercial story, more visuals, less copy. What I did Visual direction for color and overall look and feel. Typography direction (updated the original font to a modern one). Book layout improvements for readability and flow. Creative consulting for social media presence. Early planning for the second edition (more visual-led storytelling)
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