Content Moderation Projects in İstanbul
Content Moderation Projects in İstanbul
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Duygu Ulutürk
pro
NESCAFÉ | Redvolution (#KahveniAlGel) Sr. Digital Communications Manager @4129Grey Grand Prix – Facebook Creative Awards (Cannes 2015) I served as the Sr. Digital Communications Manager for Nescafé’s "Redvolution" campaign, which successfully bridged the gap between digital social circles and real-life connections. The heart of the campaign, #KahveniAlGel, featured 33 documentary-style videos following "local hero" Erdem as he surprised long-lost Facebook friends with two cups of Nescafé and a GoPro. My role involved overseeing the social media management for Nescafé throughout the entire campaign, ensuring the narrative of genuine connection resonated across all platforms. The project’s innovative use of the Facebook platform to drive real-world action earned us the prestigious Grand Prix at the 2015 Facebook Creative Awards.
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1
Duygu Ulutürk
pro
Akbank | The Legendary Journey Campaign Turkish people are renowned for their passion for football, and the World Cup carries profound emotional weight for the nation. In 1950, Turkey qualified for the Brazil World Cup but couldn't attend because the country faced financial constraints. In 2014, Akbank launched "The Legendary Journey" to fulfill a 64-year-old dream. We reached out to the last two surviving members of the 1950 team, Bülent Eken and Erol Keskin, to finally take them to Brazil. I was responsible for the social media management of this project. The campaign film was watched over 6 million times, the website reached 273.000 people, and we became a worldwide trending topic. Beyond the emotional impact, the project delivered tangible business results, driving an 18% increase in card applications.
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