Azzaro | Campaign creative direction
Creative direction of the campaign from concept to production: model casting, props and ingredient sourcing, photographer coordination and post-production supervision for a cohesive visual narrative.
LES VEINES DU TEMPS
From three damaged wooden chairs, two of which already bore the weight of time, a unique piece was born. By bringing them together, I sought to celebrate their memory and imperfections, not as flaws but as testimonies of their history. From this fusion emerges a new foundation, both unique and carrying new life. It embodies the idea that beauty can arise from the acceptance of the incomplete, that the traces of the past enrich the present and pave the way for a sensitive renaissance.
This piece inaugurates a series of seating titled "LES VEINES DU TEMPS" a long-term project that brings furniture back to life by sublimating its history.
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This is one of my favorite visuals that I have created, saying not much about Morocco.