Projects in UkraineProjects in UkraineI designed and built this hero as a concept for Nation, an AI store builder for first-time sellers. You write one sentence, and Nation builds the store, runs the ads and ships the orders while you approve each step
The brief asked for “a nation, not a SaaS.” A nation is somewhere you travel to, so the hero is a boarding pass for one trip: JOB → OWN, from your 9-to-5 to your own store. The ticket’s only highlight is “First sale,” which promises money without promising a number
Before the ticket I tried a flag, a passport, a main street of shops and a shipping box. The box didn’t make it, but its airmail stripes ended up on the stub
On the live page the two torn halves of the ticket snap together, the page builds around it, and hovering flips it to the back. Below that, one real seller’s story explains the product with the interface set into the sentence
Live site: nation-site-xi.vercel.app
(http://nation-site-xi.vercel.app)Concept work, not affiliated with Nation Web Design & UI/UX — Luxury Pet Furniture Brand (https://www.shoprooof.com/) 🐩💫
A $1,200 dog bed deserves a website that feels like $1,200.
The brand had a beautiful product and a website that didn't know it. Our job was to close that gap translating "luxury" into something you could actually feel as a visitor: the weight of the typography, the pace of the scroll, the quiet confidence of a brand that doesn't need to shout.
We built a concept-driven, mobile-first experience around curated storytelling and elevated visuals - the kind of design where every detail signals taste. Personalized checkout, a built-in donation feature, and a seamless flow throughout: nothing accidental, nothing generic.
The result is a digital home that finally matches the physical one it's designed for considered, sophisticated, and unmistakably for the design-conscious pet owner 🏡✨ Creator Commerce Marketplace Product Design
A comprehensive product design for a large scale creator commerce platform built to help users create their own storefronts, showcase products, and manage online sales from one ecosystem.
The project covered an extensive range of functionality across both the customer facing experience and the creator dashboard. The platform included storefront customization, physical and digital products, subscriptions, collections, orders, payments, analytics, social integrations, and account management.
A major UX challenge was organizing this functionality into an experience that remained simple and intuitive as the platform scaled. The interface was built around clear navigation, structured workflows, reusable components, and a consistent design system across desktop and mobile.
The result is a scalable marketplace experience that brings product discovery, commerce, and creator tools together within one cohesive digital product.
If you’re looking to UX/UI design your digital product, feel free to reach out. Let’s create something exceptional together! 
